Set as home page to add favorites.
Franchise Chain Merchants Media Investment Company Forum Member Center
Food ┊ style ┊ emerging fashion ┊ daily necessities ┊ electronic appliances ┊ mechanical equipment ┊ automobile supplies ┊ I T communication ┊ health care products.
Medicine ┊ home decoration ┊ clothing bags ┊ craft gifts ┊ jewelry ┊ toy games ┊ agricultural investment promotion ┊ small commodities.
[Goodwill Voting]: 35 votes viewed: 1498 times intention: 150 words: 27 unread words: 27 [View message]
Sorry, the picture browsing function requires script support, but your browser has set it to prohibit scripts from running. Please adjust the security options in your browser settings.
& lt
Information Category: franchise chain-Catering Food
Employer: Shenzhen Red Ant Commercial Development Co., Ltd.
Project Name: Red Ant Juice Beverage
Investment promotion area: We want to join chain stores all over the country.
Merchants Brand: Red Ant
Origin: Shenzhen
Product description: Red ants make all kinds of fresh fruits with a unique formula, and make all kinds of flavors on the spot to form freshly squeezed juice different from traditional flavors. Delicious, smooth, fragrant and unique taste and humanized design of product containers are the first in China, and the attractive natural color of fruits makes consumers memorable.
The new market demand and the long-term strategy of management make smart merchants choose red ant fruit drink chain one after another. Fujian, Zhejiang, Jiangsu, Anhui, Beijing, Shanghai, Shenzhen, Guangzhou, Zhuhai, Huizhou, Maoming, Jieyang, Foshan, Shantou, Zhongshan, Jiangmen, Haikou, Sanya, Guiyang, Nanjing, Xi, Hanzhong, Kunming, Hefei, Changsha, Hangzhou, Huzhou, Fuzhou and Jiaxing. In addition, more businesses are negotiating and selecting points, and sales hotspots and franchise expansion are accelerating. Their choice is to "choose green business, do advanced projects and earn public profits"
1. Advanced market entry awareness
Unique business perspective and unique business philosophy determine the competitive strength of Red Ant.
Red ant brand was jointly developed by Haikou New World Industry and Shenzhen Red Ant Commercial Development Co., Ltd. in June 2002. In the past thirteen years, the company has managed several famous clothing brands in Southeast Asia, such as Giordano, U2, G2000, Baoshilong and Jeanswest. Catering brands include Yoshinoya, Liuqian Restaurant, Maojia Restaurant, Qinxianglou, Yonghe Dawang, Fresh Jilin, Typhoon Shelter, Traditional Spicy Crab, Quik Lane and so on. It is the first batch to introduce clothing chain, Chinese fast food chain, take-away drink shop chain and compound leisure catering chain into domestic operation, and its management consciousness has always been at the forefront of domestic business circle, keeping close to the pulse of international business situation. Red Ant uses the company's increasingly mature chain concept and development management experience to grasp the international business trend and aim at the space zone of the domestic market. Take "one step ahead, step by step" as the market strategic goal.
2. New international trends of fruit juice drinks
Red ant is the first specialty fruit drink and snack shop with fresh fruit as raw material. Advanced production technology and marketing methods have been introduced from Thailand, Malaysia, Hongkong and Taiwan Province. Red ants make all kinds of fresh fruits with a unique formula, and make all kinds of flavors on the spot to form freshly squeezed juice different from traditional flavors. Delicious, smooth, fragrant and unique taste, humanized design product container, the first in China, attractive natural color of fruit, let consumers memorable-good mood!
The product structure of red ant fruit drink chain is mainly divided into spring, summer, autumn and winter. The main varieties change with the seasons. Based on the principle that spring and summer products are mainly launched in March and autumn and winter products are mainly launched in September, the time to market of main products can be adjusted according to different regions and seasons. In addition, some products in spring and summer can be used as auxiliary products in autumn and winter, and some products in autumn and winter can be used as auxiliary products in spring and summer.
In the development of red ant fruit drink chain, the goal of "small investment, fast return, low cost and high profit" has always been put in the first place.
Red ant: conforming to the international diet trend, it mainly promotes green and healthy products and makes them on the spot with fresh fruits as the main raw materials. The variety of fruits is rich, the supply is sufficient, and the long-term business line is in line with the national industrial development policy.
Red Ant: It focuses on the consumption of teenagers and leisure products, and highlights the characteristics of fashion, novelty and leisure from the product structure, product container design and taste.
Red Ant: The variety price is 2-8 yuan (except restaurants), which is generally accepted by consumers, with a gross profit of 70%. Agents can adjust the unified sales price of all stores in the city according to local consumption power and comprehensive cost.
Red Ant: Store type: ① Takeaway store type: (direct selling without seats). This type of store was called an economical and efficient commercial entity abroad a few years ago. In the past two years, China has also infiltrated from south to north, with remarkable benefits. Compared with similar beverage stores, the investment return period is greatly shortened. Take-away shops are suitable for local first-class and second-class business districts, with an area of about 15 square meters. ② Restaurant type: Depending on climatic factors and consumption habits, this type of restaurant has long business hours, high return rate, obvious market advantages in variety, price, environment and service, and high gross profit margin, and is suitable for local second-and third-class business districts, with a storefront area of 70 square meters-100 square meters. 3. Compound store type: The combination of take-away operation with strong sales ability and leisure catering can improve commercial value. You can choose shops with suitable rents in the second and third types of local business districts, give full play to the complementarity between regions and seasons, and steadily increase turnover.
Red Ant: The product structure is mainly divided into two categories: spring, summer, autumn and winter. Major brands change with the seasons. In line with the principle of focusing on spring and summer products in March and autumn and winter products in September, the time to market of main products can be adjusted according to different regions and seasons, and there are also 100 fashionable hot-selling varieties in the restaurant type.
A. Provincial General Agent: As the chain development agent of the province, the company develops franchise chains in all cities of the province on behalf of its headquarters. It opened a model shop in the provincial capital city, set up a small warehouse and an independent office, with special personnel to work, telephone and fax. Responsible for China headquarters and its city agents.
B. Municipal agent: having the ability to develop market chains in this city (the administrative region designated by the state), developing franchise chains in this city on behalf of the headquarters, opening model shops, and being equipped with telephones and faxes. Responsible for China headquarters (or its provincial general agent) and its affiliated franchisees.
C jiameng store: a chain store established in accordance with the standard requirements after signing the agreement with approval. Application procedures for franchisees:
The franchisee is responsible for the agency at the next higher level. On the premise that an agency has been established in this Municipality, apply to the agency in this Municipality; Apply to the headquarters without setting up an agency in this city.
Joining fee:
right
(1) The agent enjoys the agency right of "Red Ant" brand in the designated area, and has the right to directly open direct stores of "Red Ant" brand and develop brand franchise chain stores.
The agent has the right to use the trademark, patent, production technology and operation of "Red Ant" within the agreed scope and grant it to its chain stores.
(3) The franchise fee charged by the agent for the franchise chain stores it has developed and the profits reasonably obtained shall be owned by the agent.
(4) The agent has the right to make business suggestions to the head office.
⑤ The agent has the right to supervise the operation and management of chain stores in the agreement area (including sales, product quality, service and image standards, etc.). ).
⑥ Due to the termination of the agreement, the agent has the right to ask its chain stores to remove the brand's signboard and stop using trademarks and patents.
earn profit
(1) The joining fee, brand performance bond and follow-up management fee charged by franchisees or grading agents in designated regions belong to regional franchisees, and the company will not withdraw them.
(2) The company only provides raw material distribution services for regional agents, and its franchisees cannot take any goods from the company. Agents earn a certain percentage of profits from semi-finished products and raw materials distributed to franchisees all the year round.
Investment differences between regional agents and franchise chain stores;
Agent: regional agency fee (according to city category)+about 40,000 yuan for equipment, decoration and household appliances of model shops.
Franchise stores: the initial fee for a single store10.5 million yuan (delivered to agents)+about 40,000 yuan for store equipment decoration and electrical appliances.
Joining Tel: 0755-83667888
Fax: 0755-83667235
Address: Room 90 1 Hualian Building, Shennan Middle Road, Shenzhen