Tmall is a relatively large online mall at present, integrating brands, manufacturers and so on. The quality guarantee provided by Tmall is 100%, and Tmall stores have many other quality services. Therefore, Tmall Mall has won the trust of consumers with these high-quality services, so it is necessary to meet certain conditions if you want to open a Tmall store.

First, Tmall store requirements:

1. Requirements for settled enterprises

Tmall stores require businesses to be enterprises and have relevant business licenses; Tmall stores also require that the brands operated by the settled merchants must be approved by the state and have the authorization or trademark approved by the state.

2. Submit the application type for opening a store directly to Tmall.

(1) The registered capital of the store-opening company is greater than or equal to RMB 1 ten thousand yuan.

② The company that opened the store was established according to law and has been in business for more than two years.

(3) The company that opens a shop must have the qualification of general taxpayer.

(4) It takes more than two years for trademark registration, and one year for trademark transfer or sale. That is, the trademark status is R, and it must be registered for two years or more, and it has not been transferred in the last year.

⑤ The amount of store deposit is as follows:

Flagship stores and specialty stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 654.38+10,000 yuan, and the deposit for stores holding registered trademarks is 50,000 yuan.

Franchise stores: the store deposit of the Notice of Acceptance of Trademark Registration is 6,543.8 yuan +0.5 million yuan, and the store deposit of registered trademarks is 6,543.8 yuan +0.5 million yuan.

⑥ The annual fee for software services is divided into two categories, namely, 30,000 yuan and 60,000 yuan, according to the first category operated by businesses.

3. Transfer the store type through Tmall

Most of these businesses want to open a shop in Tmall, but their qualifications are incomplete or not up to standard. In addition to paying the fees mentioned in the first article, you also need to pay the store purchase fee and commission.

The transfer price of a Tmall flagship store ranges from tens of thousands to hundreds of thousands according to the category and operation.

Generally speaking, Tmall Store Price > Store Price > Taobao Store Price.

4. Types of opening stores through third-party platforms

This is suitable for those businesses that have their own trademarks and companies and cannot successfully settle in. The registration fee is determined according to the difficulty of entering the category and the market demand.

5. Tmall stores need to pay a deposit.

This is different from Taobao store. The deposit of Tmall store must be paid, and the deposit amount of Tmall store is very high. The first category is brand flagship stores and specialty stores. Products with trademark TM need to pay a deposit of 654.38 million yuan, and products with trademark R need to pay a deposit of 50,000 yuan. The second category is franchise stores. Franchisees with TM trademarks should pay a deposit of 6.5438+0.5 million yuan, and those with second trademarks should pay a deposit of 6.5438+0.5 million yuan.

If the funds paid are insufficient, they need to be filled within half a month. Businesses that have not been filled up after half a month will be supervised by Tmall until the funds arrive.

Tmall stores also need to pay a one-year technical service fee, like some first-class products, which are divided into two levels: 30 thousand yuan and 60 thousand yuan. There is also a real-time deduction technology service fee, which Tmall collects in the background according to a certain percentage.

6. Need evidence

Some brands or manufacturers need to provide business licenses and tax registration certificates recognized by China. National certified trademarks are needed, and these enterprises should participate in quality services, such as returning goods for seven days without reason and so on.

If you are an agent of some brands, you need to provide the business license and tax registration certificate of the agent brand, as well as the brand authorization certificate, and you need to participate in some quality services, which is the same as the above requirements.