Abcd BaBaBaCue is a local brand in China. Even the origin of brand names is hanyu pinyin. The original intention of the brand is to build a trendy jewelry brand belonging to China, and at the same time show the local culture to everyone in a richer and more specific form. The brand is there, the store is there, the people are there, and the culture behind the brand is always there. Therefore, from product manufacturing technology to design inspiration, many of them originated from China technology and oriental culture. Apm and Swarovski are both foreign brands, and the brand origin and product form behind them are obviously different. Abcd's product style is sexist and age-free, and it is a relatively neutral jewelry product form, which also makes up for a blank in the domestic jewelry market. The product styles of apm and Swarovski will be more feminine, and the product forms will be more colorful, gorgeous and bright.

The material of abcd is precious metal silver or gold, which is stable and does not fade, and has less allergies; Apm material is silver-plated alloy, and Swarovski material is alloy.

In terms of design, each brand has its own style and specialty. Swarovski's Little Swan model is also a classic model, while abcd has its own exclusive design team, and the monthly update speed is also excellent. Trendline can guarantee 30-50 new speeds every month, like their "Hot Chain Players" series, which is even more popular. Products on the cultural line, such as "Yi Huo Sheng Hua", can experience more craft precipitation and oriental cultural charm.