Yintai is a chain department store in China, established in 1995, and headquartered in Shanghai. Its main business is to provide clothing, shoes, jewelry, household goods, cosmetics, food, home appliances and other commodities, with a large market share. Its business covers all parts of China, with more than 400 stores in China. Its brands include Mason, Tang Shi, Jiu Wang Mu, Wen Ya, Laiersidan, Butterfly Makeup, Barbie Braun and so on. Yintai is not Japanese, because it is a chain department store in China and has nothing to do with Japan.

Yintai Commercial Group Co., Ltd., founded in 1998, is an internet department store with a comprehensive structure on the cloud, ranking among the best in the domestic department store industry. Yintai Department Store is based on the whole country, takes innovation as its blood, goes hand in hand with online and offline, and is committed to becoming a big data-driven consumer solution provider with the mission of "making the shopping malls in the world have no difficult business".