Zhao is one of De Beers' brand spokespersons. She is a famous actress in China. She is deeply loved by the audience with her fresh and natural image and solid acting skills. Zhao's elegant temperament and independent image are in line with De Beers' brand concept, and the scenes where she wears De Beers jewelry often show her unique charm and elegant demeanor.

Kun is also one of De Beers' brand spokespersons. He is a young and energetic singer and actor who is deeply loved by young people with his unique artistic style and personality charm. Kun's endorsement brought more young consumers to De Beers, and also showed the fashionable and personalized side of De Beers jewelry.

brand introduction

De Beers is the largest and oldest diamond mining company in the world, founded in 1888. Now is the world's authority on diamonds. De Beers became synonymous with diamonds. In addition to mining and producing rough diamonds, De Beers is also engaged in the classification, grading, valuation and sales of most diamonds in the world. Its business involves all aspects of the "diamond supply chain", from prospecting, mining, cutting, polishing, design to the whole process of finally reaching consumers.

De Beers also evaluates diamonds and sells most of the uncut diamonds in the world to the diamond cutting center, which cuts and grinds them so that they can be used in jewelry.

De Beers is a global leader in diamond mining technology, operating 19 diamond mines around the world, producing more than half of the world's diamonds, and jointly operating diamond mines with African governments such as Zana, Namibia and Tanzania. Diamonds mined from these mines, as well as diamonds obtained from other major sources, are sold by DeBeers' central sales organization in London.

The above contents refer to Baidu Encyclopedia-De Beers.