Therefore, there will be such a question: Why do shopping malls still make money with such a big promotion every holiday? Why is the jade in the shopping mall so expensive? Let's take a look!
1, high additional cost
The high price of jadeite in shopping malls is because it completely exceeds the value of jadeite itself. Shop rent, water and electricity, these costs are reflected in the price of jade. When you buy jade in the mall, you are actually paying rent to others!
2. A lot of human resources
A shop assistant is a person who comes into contact with jade in a shopping mall. Their well-trained mouths and eloquence are so good that many people can't help taking out their wallets. In fact, you think this is to empty your wallet for your beloved emerald. Think about it, where do the salaries of these salesmen come from? The wool is still on the sheep!
Step 3 Pay for "store size"
After selling their fame, some shops tend to expand their scale and open many chain stores for the sake of public opinion and media effect, which also causes the high price of jadeite.
Therefore, the jadeite in the shopping mall will be so high layer by layer, and since it is so high, the discount will only promote sales and there will be no loss!
Of course, it is not that the jadeite in shopping malls is only expensive. Each sales model has advantages and disadvantages. Good jadeite doesn't only exist in one sales model, it depends on how you choose!
Lao Wang talks about Cui Lao Wang, the founder of Yunnan Ai Cui Jewelry, who has been obsessed with jade all his life.
If you like jade, please add a personal WeChat: feicui8 1 1 (Effie Ai Cui Jewelry), and the official WeChat account: fczbzs (Jade Jewelry Knowledge).