1973, Cartier launched Cartier boutique series, including lighters, watches, stationery, leather goods, perfumes, clocks, glasses and even tableware, which was named "Lse Must Cartier".

Designer Cartier is famous all over Europe, as far away as Russia, India and South America. King Edward VII appointed him to make 27 crowns for the coronation ceremony, and he was known as the jeweler's emperor and the jeweler of the emperor. The royal families of many European countries also issued letters of appointment to him.