Recently, mini gold, gold ingot, Jin Doudou and other small gold products have been welcomed by consumers. In addition to offline counters, Xiaojindou is also a "fragrant cake" in the online flagship stores of major well-known gold and jewelry brands. In Lingfeng Jinzhubao Store, 1g has sold more than 200,000 gold beans of 459 each, while the orders of China Gold, Zhou Dasheng, Chaohongji and Laomiao Gold have also sold tens of thousands.

With the hot sale of small golden beans, some merchants have introduced supplementary products. For example, storage bottles with small golden beans, cartoon-shaped small cans and so on.