This gold shop is an old Chinese brand, a famous trademark of Shaanxi Province, a famous trademark of xi 'an, a governing unit of China Jewelry and Jade Jewelry Industry Association, a demonstration unit of Baicheng Wandian without counterfeit goods, and one of the top 100 gold shops in China. It was established earlier in Xi 'an.

Northwest Jindian is a jewelry enterprise that deals in gold jewelry, commemorative gift ornaments, investment in gold and silver bars and other aspects. .