Because: love jewelry is a normal phenomenon, it is a relatively general brand, without high brand fees, the added value will be reduced accordingly. When selling products, big-name jewellery and gold will count the store rent, promotion, tax, technology and other costs. , increase the added value of products. The promotion of love jewelry is less than that of big brands, which reduces the expenditure of promotion and marketing.

The style of love jewelry is relatively simple, and the processing cost is less. Mainly engaged in metal raw material processing, product processing, wholesale and retail, jewelry retail in the domestic market. Secondly, there are tariff reasons. There is no tariff for domestic brands, and there is also the cost of canceling taxes. However, foreign big-name jewelry can only enter China after paying tariffs, which will naturally drive the price of products to rise. So it is cheaper than others.