Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - How to introduce gold and jewelry to customers?
How to introduce gold and jewelry to customers?
The introduction of gold jewelry can be introduced from the aspects of characteristics, benefits, feelings and customer needs. The specific way is as follows:

1 First of all, we should introduce the features of the products to our customers, so as to attract their attention and make them interested in the products, and then introduce them to them in depth.

2. Then introduce the benefits of the product to the customer, and make sure that the customer sees the benefits of the product. Generally, it can be compared with other products, which is more convincing.

3. Customers can personally use the following products, let them feel the products personally, and then explain the benefits of this product to customers.

The customer's demand should be the first. If the customer really feels that recommending this product is not attractive, then he can change it to a product that meets the customer's needs.

Sales skills of gold jewelry

When displaying jewelry, be full. Because most customers lack jewelry knowledge, it is very important for salespeople to show jewelry. Many salespeople will automatically open the counter when a customer asks for a piece of jewelry and give it to the customer.

When customers choose eye-catching styles, the clerk should recommend two kinds of ornaments with big style contrast and long observation time, and then re-describe the styles represented by these two styles, so as to lock and narrow the styles and scope selected by customers.