People's Bank of China is different from Liu Fu Gold. People's Bank of China and Liu Fu Gold are both gold brands in China, but there are some differences between them. First of all, their history and brand positioning are different. Lukfook Gold, founded in 1946, is one of the famous jewelry brands in Hong Kong, and is famous for its high-quality gold jewelry and diamond jewelry. People's Gold Bank was established in the early 1960s+0950s. It is an old-fashioned gold industry in China, mainly selling gold ornaments and gold bars. Secondly, their sales channels and strategies are also different. Lukfook Gold is mainly sold through offline stores, including specialty stores and counters, and also sold online through e-commerce channels. The People's Bank of China mainly sells through offline stores, including specialty stores and counters, and also provides online sales services.