Bulgari is a world-class jewelry brand in Italy and the third largest jewelry brand after Cartier in France and Tiffany in the United States. It originated in Italy in the19th century, so its works are mainly inspired by metallurgical technology in the Renaissance and industrial period, which not only combines bold and innovative elements, but also maintains a noble and elegant charm, and its creative style is very unique.

Bulgari necklaces are expensive for the following reasons:

1, cost. The production of any goods requires cost, and the lowest selling price of finished products cannot be lower than the cost price, otherwise the manufacturers will not make money. Therefore, enterprises will definitely consider the cost price when pricing.

2. demand. Market demand will inevitably affect the price of products. If the supply exceeds demand, the price will fall, and if the supply exceeds demand, the price will naturally increase, which is why many manufacturers limit prices, in order to increase the price.

3. competition Compared with ordinary consumer goods, jewelry, as a luxury, has a great demand for flexibility, so the competition is more intense than ordinary goods. The highest price of a product depends on the market demand, while the lowest price is affected by the cost price. The specific pricing depends on the price of competitors of similar products.

4. Market. When marketing products enter the market, it is natural to analyze and study the products first, such as what grade, quality and technology content, service cycle, brand effect and so on. This will affect the price of the product.

5. consumers. Products should be aimed at consumers, so consumers' reactions to prices should also be considered. For the same product, consumers will have different evaluations, such as well-known brands, first-class products, third-rate products and so on.

6. Industry development. In the 1980s and 1990s, the market demand was strong, jewelry products were often in short supply, and many enterprises would make a lot of profits. After the 1990s, the competition was fierce, and the average profit of the industry declined.

Selling cheaply is mostly to stimulate consumers.