1. Tail-clearing strategy: Some goods sold by Zhou Dasheng in Tik Tok are brand-name tail-clearing goods, that is, goods that are overstocked or out of season. These goods no longer appear in physical stores, but the quality is the same as ordinary goods, so the price is relatively low.
2. Live broadcast profit: Some live broadcast rooms in Zhou Dasheng are paid by the anchors themselves. In order to make a name for themselves in Tik Tok, they will choose to benefit the audience, so the price will be relatively low.
3. Cost advantage: The cost of supply chain and production links in Zhou Dasheng is relatively low, so after all kinds of costs are excluded, the commodity price is lower.
Generally speaking, there are both opportunities and strategic reasons for Zhou Dasheng to sell at a low price in Tik Tok. With the development of e-commerce, brands such as Zhou Dasheng are looking for new sales channels and strategies to adapt to the new market environment.