I. Name of the event

Sunshine Economy of Chongqing Economic and Trade Vocational College &; Trade (series of activities: "Spring Sunshine" literary evening, "Super Classroom Super Economy and Trade")

Two. Activity description

(1) Activity Form and Content

1, "Sunshine in Spring" art evening: it is released as scheduled in March every year. This activity is mainly based on stage performances, including cultural performances, interesting interactions, fashion runway shows, photography exhibitions, stage plays (musicals) and so on. , and the sponsor's special show (this special show will be specially recorded for the advertising program specially arranged by the sponsor, and the merchant has the right to use the program, but during the event, the sponsor will broadcast the TV wall (mobile projection equipment will be chosen instead when resources are limited).

2. "Super Class, Super Economy and Trade": This activity will be conducted by class-by-class competition, and the contents are as follows:

1) embodies the class team spirit.

2) POWER POINT communication about class culture, class style, and dormitory culture.

3) Consideration of site organization and atmosphere creation: The iconic Caiqi Yang can be released at that time.

4) talent show.

5) Organizer of literary and artistic interludes: Special events can be arranged for sponsors.

6) Advertising TV wall broadcast.

7) The competition trophy can be embedded with the advertiser's logo.

(2) Activity time (the activity is arranged for 20 years)

1, March 20th ** 14 "Spring Sunshine" literary evening.

2, 20** years 10 "super class, super economy and trade"

(3) Site

chongqing vocational college of economics and trade

Third, the market effect analysis

This activity has gathered the elite students of our college, and won the support of our college leaders and teachers and students, which will help your company's brand image and expand its influence in the campus market. This party has a great influence, and in order to make it last longer, our college can post warm tips for your company, plus the publicity effect of the Student Union itself, which will definitely be valuable to you. The head of our department is Comrade Tang Chaoping, assistant to the dean of our college and director of the student affairs office, and will establish a good relationship with your company in the future.

1. Strengthen publicity and establish brand image. The advertising promotion activities of Chongqing Vocational College of Economics and Business will make this brand deeply rooted in people's hearts, spread widely among students and teenagers, and attract and drive a wider range of consumer groups. It can not only open up a broad school market, but also support education and establish a good brand image for the brand.

2. Unlimited business opportunities. The consumption demand of students, especially college students, is huge. Most of the students in school come from families with good economic conditions, with strong economic foundation and superior consumption concepts. Publicity in colleges and universities, a consumer group with strong purchasing power, will bring good publicity effect and direct economic effect to businesses quickly and effectively.

3. A more convenient way to apply. Merchants must apply for publicity in colleges and universities, and the process is complicated, so it is difficult to enter the college market. Sponsoring the party will reduce a lot of unnecessary troubles and save manpower, material resources and financial resources.

4. Media reports. At that time, there will be our school's magazines, radio, internet and other publicity means to promote; Reporters from communication departments of various departments conducted interviews and reports. After the event, merchants can also use the sponsorship of prizes for promotion. After the activity, the activity consultation will enter the campus network, and will also be used for future enrollment work and as future enrollment publicity. Freshmen are the consumer groups to be developed, and there are many business opportunities in competition with many businesses.

5. Improve the visibility of the company, increase the market share of the company's products in our hospital, deduce the new corporate reputation, and promote the interaction between enterprises and universities. At the same time, it can publicize the enterprise itself and reflect the social responsibility of the merchants. Based on the starting point of helping universities solve problems, enterprises can fully reflect their sense of responsibility for public welfare.

Fourth, the content of cooperation.

(1) naming rights

"Sunshine in Economics &; Exclusive naming rights, main naming rights and general naming rights of "Trade" series activities.

(2) Merchants can provide funds or objects for this activity.

Such as: publicity banners, leaflets, posters, background curtains, dance beauty (lighting, sound effects, TV wall), program list (invitation letter) and so on. All substances can be advertised through negotiation.

(3) According to the specific circumstances, the College can provide the following publicity for sponsors:

1. Put up publicity banners at the meeting place and the main road of the school;

2. Publicity can be carried out on campus during the activity;

3. During the event, the sponsor can set up a commodity sales point at the event site;

4. The name of the sponsor is indicated on the campus poster column;

5. The sponsor's advertisement can be printed on the flyer of this activity;

6. The host nominates and thanks the sponsors at the beginning and end of the activity;

7. Games related to commodities can be added during the event, and sponsors will draw prizes or program prizes;

8. Publicize the sponsors in the College Post Bar, and the pictures and videos of the event can be uploaded to our official website.

9. The party can be advertised through the TV wall, or you can arrange advertising programs for your company.

Remarks: All cooperation contents are determined through negotiation according to the sponsorship intensity. Each activity needs exclusive naming sponsorship if the funding is more than 10000 yuan. In principle, the main naming right is selected.

Verb (abbreviation for verb) contact information

Department of Economics and Trade, Chongqing Vocational College of Economics and Trade "Sunshine Economics &; Trade "activity group: Qu (general planning) * * * * *.

Zhang Jiefeng (chief planner) * * * *;

Yi (counselor teacher) * * *; Office: * * * *

Zhao (Deputy Director) * * *.

Comments on intransitive verbs

1, leaflets, banners and other promotional materials are provided by the sponsors.

2. The right to interpret and modify the investment proposal of this activity belongs to the Department of Economics and Trade of Chongqing Economic and Trade Vocational College.

3. The sponsorship license of this activity is a five-year contract.

4. The sunshine in economics above &; Trade is a brand activity of our department, and this theme activity is carried out every year.

5.LED TV wall can be changed into projection video according to the actual situation of Qianjiang.

"Sunshine in Economics &; Trade "activity group

Activity Investment Plan (2)

Activity purpose

1. In order to inherit the 5,000-year history of Chinese civilization, further strengthen the patriotic education for contemporary college students, cultivate high-quality patriotic youth, carry forward Chinese etiquette culture, and carry forward Taoist culture in our college, our college specially held a speech contest for the future of the motherland and an essay contest for respecting the elderly and loving the young, hoping that more patriotic groups would participate in this activity.

2. Provide a stage for students to show themselves and discover themselves, so as to improve their expressive ability, self-expression and recommendation ability.

Freshmen need to know about university life and campus culture very much at present. We also need care and guidance from all sides.

Introduction to the event:

Organizer: Youth League Committee of * * College

Organizer:

Co-organizer:

Sponsor:

Event theme background:

A year has passed, and our Chengnan College has welcomed a new class of students. They joined the United and friendly family of * * College with youthful vigor and lofty aspirations. In order to welcome their arrival, express their concern and expectation for freshmen, let them know more about the tradition and excellent culture of * * * College, and let them find their place in college life as soon as possible. It is hoped that through this activity, the campus cultural atmosphere will be enriched, freshmen's after-school life will be enriched, their literary talents will be explored, and a stage will be created for freshmen to exercise themselves, improve their artistic appreciation ability and cultivate their sentiments, so that freshmen can grow up healthily in a strong artistic atmosphere and make contributions to society in the future.

Activity influence

Sponsor's equity point

1, in order to carefully prepare for the speech contest and essay contest, it will certainly attract many teachers and students in the school and get their attention. It is helpful for sponsoring enterprises to further publicize their corporate image, expand their market influence and attract outstanding talents.

2. Widely publicize. This party is for the whole school. Through our publicity, we can have a certain impact on the whole school, open up a broad sales market for your company, improve product visibility and expand potential business opportunities.

3. Various forms of publicity. We can carry out comprehensive publicity through * * * school radio stations, posters, our home pages, periodicals and other media, and we will certainly receive good publicity results through our channels.

4. The publicity time is long. This activity can give sponsors enough time to promote and publicize their products, services and brands, and produce good results in the hearts of teachers and students.

Sponsoring companies can also carry out certain product promotion and publicity activities in our campus with the help of the Student Union, such as distributing leaflets and giving away samples.

6. If the sponsoring company is a well-known enterprise, we can also assist the sponsoring company to carry out campus conference activities through consultation between both parties. At the same time, we are willing to establish a long-term cooperative relationship and provide the first sponsorship opportunity for other activities in the future.

If the company is willing to co-sponsor this activity, we can grant the naming right to the company and introduce the company's culture at the party.

Publicity and expansion of influence

The propaganda department is responsible for distributing posters and banners. Among them, Nanyuan, Xiyuan and Dongyuan apartments posted posters before the performance. Among them, the Ministry of Literature and Art and the Propaganda Department are responsible for posting and hanging. In addition, the officers of the Ministry of Literature and Art must regularly check whether the posters are torn, and if they are torn, they should be subsidized in time. A week before the start of the competition, make corresponding publicity preparations and sponsorship methods.

1. Ownership buyout right

(RMB * * * or the equivalent prize, but the cash is not less than RMB * * *)

1. The sponsor has the right to promote services for the sponsor without involving other businesses;

2. Enjoy the exclusive naming right of this party (the name of the company is written in the activity banner) and all the publicity methods in the feedback scheme.

Title sponsorship

(RMB * * * or the equivalent prize, but the cash is not less than RMB * * *)

1。 All aspects of the promotion of this event are listed as sponsors;

2. The host expressed his gratitude during the activity;

3. Enjoy 1-7 publicity in the feedback scheme.

3. Co-sponsorship

(RMB * * * or equivalent prize, with cash not less than RMB * * *)

1. At the event site, confirm the unit.

2. The host thanked him on the spot

3. Enjoy the feedback scheme. 1-5 publicity methods

Fourth, logistics sponsorship.

(Sponsor's staff clothing, competition clothing, mineral water)

1, banners, posters and leaflets can be used for publicity;

2. The host thanked him during the competition;

Sponsorship feedback scheme

1, poster:

Posters of this activity will be posted in the dormitory downstairs, apartments, teaching buildings and other places with more traffic before the competition. It is mainly used to introduce the theme, mode, process and participation mode of your company's activities and publicize the information of your company's activities. () We promise that the poster will fully publicize the company.

2. Distribute leaflets:

The content of the leaflet is a company's information and activity introduction, which publicizes all kinds of information of your company in detail. So that students can know the general situation of your company. In addition to the on-site distribution of activities, students' union members can also distribute them in the dormitory to achieve the effect of full publicity.

3. Hanging banners:

We will hang a banner with your company information in the most eye-catching position at the event site. For example, "A company wishes the speech contest or essay contest of * * * College a complete success" and so on.

4. Exhibition board:

We will use large exhibition boards to promote a company and this activity, so as to increase the influence and scope of this activity in the whole school. The exhibition board will highlight the companies that sponsored the event.

5. Clothing:

We suggest that the contestants wear T-shirts with your company's logo and words in the competition, which will leave a striking and deep impression on the audience and enhance your company's reputation and image.

6. Ticket promotion:

In the on-site activities, you can also sell coupons, discount coupons and membership cards of a company as sub-coupons, fully attracting students' attention and driving our students to spend in a company.

7. New product display: If the manufacturer is interested, you can display your new product and distribute leaflets in the place with the largest traffic in our school. However, the scale should always be the same, and the venue fee should also be paid.

8. Courtesy of sponsors:

Sponsor representatives are awarded honorary guests in a prominent position in the main guest seat of the event and serve as speakers at the event.

Appendix:

Budget:

The final interpretation right of this activity belongs to * * * College.

* * * Communist Youth League * * College Committee

Activity investment plan (3)

Sponsor: Urban Consumption Morning News, Xinjiang Gemstone Association.

Co-organizer: Sponsor.

Organizer: Xinjiang Lankelin Advertising Co., Ltd.

Time: June 26th-July 23rd.

Jade Festival is divided into four stages (tentative):

The first stage: from June 26th to July 2nd, the morning paper 20 10 Jade Festival XXX Cup Jade Appreciation Meeting (the opening of Jade Festival); The second stage: July 3-July 9 Morning News 20 10 Jade Festival YYY Cup Jade Culture Tasting (lecture);

The third stage: July10-July 16 Morning News 20 10 Jade Festival ZZZ Cup folk treasure fighting activities.

The fourth stage: July1July-July 23, the morning paper 20 10 Jade Festival group buying activity (Jade Festival closed).

Activity content and support methods

The first stage is from June 26th to July 2nd.

Morning News 20 10 Jade Festival XXX Cup Jade Appreciation Meeting (Jade Festival Opening)

Activity content: The opening ceremony of Jade Festival and XXX Jade Appreciation Meeting will be held on the day of the activity, and the current title enterprise will promote jade products in the store.

Support method:

1, supported by the organizer

A. At the opening ceremony of the Jade Festival, the person in charge of the Morning Post announced the list of key recommended enterprises in the jade industry of the Morning Post, and presented the words "20 10" to the title and co-organizers of the Jade Festival.

B. During the activity, the morning paper publishes the information of the Jade Festival, giving the current named enterprises (cash customers) a policy of two publications and one exemption (this policy is also enjoyed when advertisements are published in special issues, and the special issue is published with a free advertising space), and the value-added named enterprises do not implement the gift policy; After the staged activities, the morning paper reports the Jade Festival in a special issue with a layout of not less than 1/2;

C. Lucky readers of the prize-winning question-and-answer activity of the morning paper "Jade You Have an Appointment" participated in this activity to increase their popularity and participate in the promotion.

2. Enterprise support

A this time, the named enterprise must put in two full-page hard editions within one month during the Jade Festival (cash customers will publish at least two full-page color hard editions in the special issue * * * totaling 40,000 yuan, and customers will receive at least two genuine advertisements). Cash and value-added customers can arrange their own advertising space; Cash customers are given a discount of 20 10 according to the advertising location, and customers who have received coupons are calculated according to the publishing price of 20** years; There is no extra charge for naming. The displayed layout is valid for two months from the date of the activity.

B. The venue and venue layout on the day of the event and the vouchers or gifts issued to the guests.

C. Support the price concessions and discount methods of goods in the store during the activity.

July 3-July 9

Morning News 20 10 Jade Festival YYY Cup Jade Culture Tasting (Lecture)

Activity content: On the day of the activity, YYY Cup jade tasting lecture will be held, and jade products will be promoted in the named enterprise store.

Support method:

2. Sponsor support

A. At the opening ceremony of the Jade Festival, the person in charge of the Morning Post announced the list of key recommended enterprises in the jade industry of the Morning Post, and issued the words "Key recommended enterprises in the jade industry of Morning Post 20 10" to all the title holders and co-organizers of the Jade Festival.

B. During the activity, the morning paper publishes the information of the Jade Festival, giving the current named enterprises (cash customers) a policy of two publications and one exemption (this policy is also enjoyed when advertisements are published in special issues, and the special issue is published with a free advertising space), and the value-added named enterprises do not implement the gift policy; After the staged activities, the morning paper reports the Jade Festival in a special issue with a layout of not less than 1/2;

C. Lucky readers of the prize-winning question-and-answer activity of the morning paper "Jade You Have an Appointment" participated in this activity to increase their popularity and participate in the promotion.

2. Enterprise support

A this time, the named enterprise must put in two full-page hard editions within one month during the Jade Festival (cash customers will publish at least two full-page color hard editions in the special issue * * * totaling 40,000 yuan, and customers will receive at least two genuine advertisements). Cash and value-added customers can arrange their own advertising space; Cash customers will be given a preferential price of 20 10 according to the advertising position, and the customers who arrive at the coupons will be calculated according to the preferential price of 20 10; There is no extra charge for naming. The displayed layout is valid for two months from the date of the activity.

B. The venue and venue layout on the day of the event and the vouchers or gifts issued to the guests.

C. Support the price concessions and discount methods of goods in the store during the activity.

July 10- July 16

Morning News 20 10 Jade Festival ZZZ Cup folk treasure fighting activities.

Activity content: On the day of the activity, ZZZ Cup Folk Treasure Fighting Conference was held to promote jade products in the named enterprise store.

Support method:

A. At the opening ceremony of the Jade Festival, the person in charge of the Morning Post announced the list of key recommended enterprises in the jade industry of the Morning Post, and issued the words "Key recommended enterprises in the jade industry of Morning Post 20 10" to all the title holders and co-organizers of the Jade Festival.

B. During the activity, the morning paper publishes the information of the Jade Festival, giving the current named enterprises (cash customers) a policy of two publications and one exemption (this policy is also enjoyed when advertisements are published in special issues, and the special issue is published with a free advertising space), and the value-added named enterprises do not implement the gift policy; After the staged activities, the morning paper reports the Jade Festival in a special issue with a layout of not less than 1/2;

C. Lucky readers of the prize-winning question-and-answer activity of the morning paper "Jade You Have an Appointment" participated in this activity to increase their popularity and participate in the promotion.

2. Enterprise support

A this time, the named enterprise must put in two full-page hard editions within one month during the Jade Festival (cash customers will publish at least two full-page color hard editions in the special issue * * * totaling 40,000 yuan, and customers will receive at least two genuine advertisements). Cash and value-added customers can arrange their own advertising space; Cash customers will be given a preferential price of 20 10 according to the advertising position, and the customers who arrive at the coupons will be calculated according to the preferential price of 20 10; There is no extra charge for naming. The displayed layout is valid for two months from the date of the activity.

B. The venue and venue layout on the day of the event and the vouchers or gifts issued to the guests.

C. Support the price concessions and discount methods of goods in the store during the activity.

July 65438 to July 23, 2007

4. Morning News 20 10 Jade Festival Group Buying Activity (Jade Festival closes)

Activity content: During the activity week, the co-organizers will carry out group purchase promotion activities of jade products in their stores, and different discounts or theme group purchases can be adopted to create a hot-selling situation for the jade industry in Urumqi.

Support method:

A. The person in charge of the morning paper announced the list of key recommended enterprises in the morning paper gemstone industry at the opening ceremony of the Jade Festival, and issued the words "Key recommended enterprises in the morning paper gemstone industry 20 10" to the title and co-organizers of the Jade Festival.

B. During the activity, the morning paper publishes the information of the Jade Festival, giving the current named enterprises (cash customers) a policy of two publications and one exemption (this policy is also enjoyed when advertisements are published in special issues, and the special issue is published with a free advertising space), and the value-added named enterprises do not implement the gift policy; After the staged activities, the morning paper reports the Jade Festival in a special issue with a layout of not less than 1/2;

C. Lucky readers of the prize-winning question-and-answer activity of the morning paper "Jade You Have an Appointment" participated in this activity to increase their popularity and participate in the promotion.

2. Enterprise support

A this time, the named enterprise must put in two full-page hard editions within one month during the Jade Festival (cash customers will publish at least two full-page color hard editions in the special issue * * * totaling 40,000 yuan, and customers will receive at least two genuine advertisements). Cash and value-added customers can arrange their own advertising space; Cash customers will be given a preferential price of 20 10 according to the advertising position, and the customers who arrive at the coupons will be calculated according to the preferential price of 20 10; There is no extra charge for naming. The displayed layout is valid for two months from the date of the activity.

B. The venue and venue layout on the day of the event and the vouchers or gifts issued to the guests.

C. Support the price concessions and discount methods of goods in the store during the activity.

Remarks: The advertisements for jewelry and jade articles in Stack A, Stack B and other stacks shall be executed according to the relevant discount prices set by our company. The price of the special issue only includes the jewelry and jade advertisement represented by the company, and the full-page color hard-wide advertisement of the special issue is 20,000 yuan/period; Full-page black and white (soft text) hard and wide advertisement 1, 80,000 yuan/edition; The cover of the special issue is RMB 20,000 to RMB 50,000 per edition; The back cover of the special issue is 20,000-30,000 yuan/edition.

Xinjiang lankelin advertising co., ltd