Most of the goods on the first floor of the shopping mall belong to goods with great demand elasticity. Generally speaking, you can buy or not, which is very selective. Buy what I like, not what you don't like. And these commodities with high demand elasticity will definitely be placed on conspicuous and convenient main floors and passages. So the general luxury jewelry brands, cosmetics, international brand-name products and international brand-name fashion are all on the first or second floor.

And you will find that if the second floor is women's clothing, then the third floor is men's clothing. Women like to buy clothes, and their demand for fashion is flexible, which attracts her. Most of what she bought was convenient and liked, but men's wear was worse than men's wear. Its demand elasticity is less than that of women's clothing. As for TV sets and other electrical cabinets, they are generally on very high floors. This is also because the demand for electrical products is not flexible. Usually, no one will buy a few refrigerators and TVs to take home. If they really want to buy it, they will never care about going to the eighth floor and the ninth floor. Cosmetics, fashion and brand-name products will not work, including chewing gum at the entrance of the supermarket, not because of its large sales volume, but because it also belongs to commodities with high demand elasticity. I was very comfortable and attractive when I checked out, so I took two bags. If you look for it specially, the sales will be small, and those who buy it will always buy it, and those who don't buy it will never buy it. Therefore, the best location on the first floor should of course be reserved for commodities with high demand elasticity and high profits. Jewelry undoubtedly has this property.