Giorgio armani Beuti
Country or region: Italy
Creation time: 1999
Founder: GiorgioArmani.
◆ Armani brand introduction.
Armani is not only the abbreviation of the famous luxury brand GiorgioArmani, but also the abbreviation of Giorgio Armani. Public Administration ... Armani brand was founded on 1975 by its founder GiorgioArmani. The earliest brand was GiorgioArmani.
During the 65438+early 1980s, several sub-brands with younger positioning, more emphasis on leisure experience and more affordable prices were successively launched: Armani Jeans, Armani Junior, EmporioArmani and high-end cosmetics brand ArmaniCosmetics. Later, EmporioArmani brand introduced underwear, swimwear and accessories. 199 1 launched a |XArmaniExchange.
Armani's popularity in China has long surpassed the main brand GiorgioArmani. In addition, Armani's empire has been expanding from high-end men's wear to high-end women's ready-made clothes, perfumes, haute couture uniforms, leather goods, shoes, jewelry watches, scarves and ties, accessories, glasses, cosmetics, home accessories and hotels, as well as chocolate and coffee shops.
Giorgio armani. P.A. owns many well-known brands: GiorgioArmani, ArmaniPrive, ArmaniCollezioni, EmporioArmani, ArmaniJunior, AJ Jeans, A/X(ArmaniExchange), ArmaniCosmetics, ArmaniJeans and ArmaniHotels.
Among them, ArmaniCosmetics is the cooperation between Armani and L 'Oreal, and L 'Oreal is responsible for production and sales. ArmaniHotels cooperated with EmaarProperties to build luxury hotels and resorts in Milan, Paris, new york, London, Tokyo, Shanghai and Dubai. All the furniture and accessories in the shop are exclusively provided by Armani Casa. In addition, Armani also launched GiorgioArmaniphone in cooperation with South Korea's Samsung mobile phone.
GiorgioArmani, the first-line brand of Giorgio Armani. It is also the highest-end brand. The logo of formal dress is white on a black background, and the logo of casual wear suitable for general occasions is black on a white background. As for Armani's second-line brand EmporioArmani's clothing, it is marked by eagle.
◆ Armani product category:
High-end ready-to-wear, high-end customized clothing, perfume, leather goods, shoes, jewelry watches, scarves and ties, glasses, accessories, cosmetics, home accessories, hotels, chocolates, coffee shops.
◆ Group to which Armani belongs:
Giorgio armani. public administration
◆ Designers before Armani:
Giorgio armani (1975 to present)
◆ giorgio Armani, the founder and current designer of Armani, introduced:
Giorgio Armani (1934 July11) was born in Piacenza, Italy. He studied medicine and photography, worked as a menswear designer in Cerruti 188 1, and founded giorgio armani in 1975.
Giorgio armani is a fascinating legend in the international fashion world. The fashion he designed is elegant and subtle, generous and concise, and exquisite in workmanship, which represents the style of Italian fashion. GiorgioArmani won more than 30 fashion awards in the world in 14, including the famous CuttySark. He won the menswear designer award six times in a row. Armani brand fashion has surpassed its own significance in the public mind and has become a symbol of career success and modern lifestyle.
In the age of gender confusion, clothing is no longer the absolute difference between men and women. GiorgioArmani is one of the designers who broke the boundaries between men and women and led women's wear to a neutral style. Armani's clothing style for men and women is a simple suit with perfect neutral tailoring. No matter at any time or on any occasion, there is no problem of inappropriateness or unfashionability. Advocates from all over the world span occupations and ages.
"My design follows three golden principles: first, get rid of anything unnecessary; The second is to pay attention to comfort; Third, the most gorgeous thing is actually the simplest. " This is GiorgioArmani's very accurate evaluation of himself.
At the end of 20 13, GiorgioArmani finally agreed to join the ItalianChamberofFashion Association, and became a member of the Association like PatrizioBertelli, Chairman of Prada, DiegoDellaValle, Head of Tod's Fashion Group, and AngelaMissoni, Head of Missoni.
◆ Armani official website:
◆ Armani brand story
◆ Armani brand memorabilia:
From 65438 to 0975, GiorgioArmani and SergioGaleotto founded the brand GiorgioArmani.
1975- 198 1 year, GiorgioArmani successively launched GiorgioArmaniLeCollezioni, ManiUomoandDonna, ArmaniJunior, ArmaniUnderwear, ArmaniSwinwear, Emporio Armani and Armani Jeans series.
1982 GiorgioArmani introduced the perfume Armani.
1987- 1997 introduces a series of accessories such as glasses, jumpsuits, water skiing clothes, golf accessories and watches.
1984 launched the perfume Armanimen'scologne.
1992, launched the perfume Gio.
1995 launched the perfume AquadiGio.
1998, launched the perfume EmporioArmani.
On 20 14, ChrisPine became the image spokesperson of ArmaniCode, a men's perfume.
2014165438+16 October, the first GiorgioArmani boutique opened in Chengdu, China.
◆ Armani purchase method
The exclusive distribution network of the Group covers more than 60 countries around the world, with 2,473 stores: 164 GiorgioArmani, 27 1 EmporioArmani, 469 ArmaniCollezioni, 270 A/XarmaniXchange, 722 AJArmaniJeans,162.
At present, Armani Group's retail network in China now includes 168 stores. These include 15 GiorgioArmani boutique, 58 EmporioArmani store, 18 Armani llezioni store, 25 ArmaniJeans stores, 6 ArmaniJunior stores, 7 Armani/Casa stores, 1 Armani/Dolci stores and 24 A | XarmaniXchange stores.
Armani's brand stores have spread all over China: Beijing, Shanghai, Hangzhou, Hong Kong, Macau, Changchun, Chengdu, Chongqing, Dalian, Guangzhou, Harbin, Kunming, Nanjing, Qingdao, Shenyang, Shenzhen, Suzhou, Tianjin, Urumqi, Wenzhou, Wuhan and Wuxi.