1. Generally speaking, the locations of intersections are good, such as intersections, fork roads, elevator entrances and exits, etc. There is a large passenger flow here, and the location here is conspicuous, so you can directly see shops in many directions.
2. Choose the location of the store to avoid places with many obstacles. The passenger flow on both sides of the same street may be different. The so-called downstream side is to open on the crowded side.
3. It doesn't have to be opened in hot spots, and the potential areas are also good, especially near hot spots, with great future development prospects and low temporary rent. The same is true in places where population growth is relatively fast.
4. Surrounded by clothing accessories, stationery and office supplies, it is better to be related and complementary to the optical shop in business; There are many other optical shops around, which is not necessarily a bad thing, because there is a gathering area for glasses, and people who buy glasses will come here, and customers of other optical shops may also be your customers.
Just like buying a house, we will pay attention to the ventilation and sunshine of the house, and the same is true for choosing a store. In the south, avoid the storefront facing west, because there is plenty of sunshine in the west, and it will be particularly hot and bright in summer; In the north, stores avoid going northwest, and it is too cold to blow northwest wind in winter. It is suggested that the east-west street faces south, the north-south street faces east, and the gate faces passenger flow.
6. Take a shopping mall as an example. There are entrances and exits, and most people go in and out. When they arrive at the exit, they are often ready to leave after shopping, so the closer they are to the entrance, the easier it is to get more customers.
7. The traffic situation near the store needs to be known. First of all, whether the transportation is convenient and whether the government has changed its plan; Secondly, which direction do customers usually go after getting off the bus? If most of them are in the opposite direction, the optical shop may be out of business.
8. The passenger flow to work is basically useless. They are all on the road and have no time to buy glasses. Passenger flow after work is more valuable. To put the store in the downstream direction, business is often better on the side of off-duty passenger flow.
First of all, I will introduce you to the methods and precautions of positioning so many opticians. I can't introduce them all here. Please ask me again.