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George Jason's Brand Story
"If Yin can speak, it must be Danish." This proverb, which can be heard everywhere, vividly reflects the pride that silver ornaments bring to Danes. As the leader of Danish silverware, George Jason is even more generous to the world: "It doesn't cost much to appreciate art, just walk into George Jason's world." Copenhagen, the capital of Denmark, as Andersen's second hometown, is a veritable fairy tale city in people's minds. Every building and face here is full of beautiful and colorful miracles. Located on the longest pedestrian street in Copenhagen, George Jason, a century-old silver ornament, is a silver fairy tale written with artistic pen, with the most beautiful fantasy and vivid plot.

Danish silversmith georg jensen, 14 years old began to work as a goldsmith apprentice. After graduating from the Royal Danish Academy of Art, he visited Italy and France to broaden his horizons, and then returned to China to open his first silverware shop. George Jason combined the sculptor's body touch, the silversmith's familiarity with materials and the painting inspiration of Art Nouveau to create a refreshing silver belt and pin. His design is very popular in the local upper class now. George Jason pursues exquisite craftsmanship, and his goal is to combine art and craftsmanship into a book. Many works have been tempered, but no trace can be seen with the naked eye. The brand is 100% hand-made, and each piece shows a strong humanistic atmosphere and the beauty of sculpture. For George Jason, a silver jewelry brand that doesn't pretend to be fashionable, "classic" is an adjective suitable for it.

"Silver carving technology should not follow the trend, but create fashion" is the basic belief of georg jensen brand. Its replica series of ancient silver is simple and generous, and skillfully uses "oxidation" to create a non-smooth and shiny effect, which precipitates a rich humanistic atmosphere. After George Jason 1900 devoted himself to the creation of silver ornaments, he studied in France and Italy (before that, George Jason made a living by sculpture and pottery). In that year, he once said: "Silver is the best material. Silver, a beautiful glow, is like the bright moonlight in early summer in Denmark, especially the silver with water droplets, as if it were a misty and magical fog. "

He set up a studio in 1904. After his death, the members of the studio also inherited George Jason's love and persistence in silver ornaments, and created unforgettable silver ornaments for generations.

Up to now, George Jason's craft and original design cover many fields such as jewelry, watches, silver carving utensils, decorative arts and so on. His jewelry creations include platinum inlaid with diamonds and multicolored gems, 18K gold works, and silver carving ornaments with clear style track that inherit the classic craftsmanship of Georg Zhan Sen. It is characterized by the combination of irregular geometric streamline form with exquisite casting technology and avant-garde design. Vivian Dolan, a famous designer of the brand, once said: "Jewelry is only used to decorate people, and it can only give people extra points. It should not be taken away from people's original glory. Beauty should be more eye-catching than jewelry. " George Jason has always had the idea of planning the layout of high-grade jewelry: clean, elegant and pure, so that jewelry is no longer just a decoration, but a different change with personal characteristics! Bracelets, necklaces, earrings, brooches, rings ... Perhaps George Jason is really "omnipotent" and depicts charming temptations with omnipotent jewelry language.