Anyone who runs a jewelry store will find that the business of the new store is particularly good in the first few days, but after a long time, the business becomes dull. The main reason is that new stores are always fresh to people, so they will attract a large number of people, and new stores usually have some discounts to promote sales; Another important factor is the Matthew effect. The more people come, the more people will be attracted. The more people buy, the more people will be attracted to buy.
Holidays can be a growth point of your business, and jewelry stores should make full use of holidays to increase business income. And how can jewelry stores increase sales on weekdays? I think we should pay attention to four aspects:
First of all, we must increase the transaction rate.
We know that people who usually visit jewelry stores usually just come to see and have no intention of buying your jewelry; Some people will immediately buy their favorite accessories, which we call "impulsive" shopping; And most people won't buy their favorite accessories even if they see them, because they don't think they need them.
Our general jewelry prices are all above 10 yuan, tens, hundreds or even hundreds. Judging from our current consumption level and consumption concept, most people still find it hard to accept (jewelry above 100 yuan), especially older people, so our things really can't be sold? Not everyone will use our products, so let customers who buy our jewelry have this sense of superiority! Tell her why this product is worth more than 100 yuan.
Remember, what you sell to customers is not the jewelry itself, but the expectations that jewelry can bring to customers. Let customers imagine how beautiful, fashionable, charming and tasteful she is when she wears this jewelry. Improving the probability of customers' transaction is the first condition for the successful operation of jewelry stores.
Second, adjust the commodity structure.
Suppose your daily turnover is 1000 yuan. If you sell 100, you have to sell 100. Does your shop have so many customers every day? If you sell goods worth 100 yuan, you only need 10 pieces to reach the turnover of 1000 yuan!
Of course, your customers can't all buy 100 yuan. After all, such customers are few, but if you can attract these people to your store, it will be a great success for you.
Customer demand and spending power are different in each region, so you must make distribution according to the actual situation. For example, 80% of customers need goods below 100 yuan, and 20% of customers need better goods; You can also break it down, such as what percentage is 10-30 yuan, what percentage is 30-60 yuan, and so on.
Third, pay attention to industry information.
Now is the information society, as long as you want, all kinds of information can be found. For example, what new accessories are published in the latest fashion magazine, and what accessories are worn by the heroine in the popular TV series? You need to know all this, and quickly find the source of goods and put it in your container.
Fourth, strengthen after-sales service.
We usually have a good attitude before and during the sale. If we introduce her and leave without buying for a long time, we will definitely scold her for a long time. From the perspective of human nature, it is normal, because your efforts are not recognized and rewarded by others, and you will inevitably get angry; But today you run a jewelry store. To run a jewelry store successfully for a long time, we must overcome this weakness of human nature.
If the jewelry bought by the customer has quality problems or doesn't like to change it, your attitude at this time is even better than when she came to buy it, because you don't just want to do her business once today, you should have a long-term vision and make her your long-term customer. Remember the 80/20 rule, 80% of business comes from 20% of customers. Without repeated purchases from customers, your jewelry store will be difficult to maintain!