First of all, it is normal that the brand price of gold jewelry in first-and second-tier cities is higher than that in third-and fourth-tier cities. Because the cost of rent, labor and various endorsements is higher than that of small cities, the price of gold in different cities is different. In jewelry stores in third-and fourth-tier cities, if the price of gold is too high, few people buy it. After all, the consumption level is objective, and third-and fourth-tier cities naturally cannot be compared with first-and second-tier cities.

The marketing cost and leasing cost of small cities are relatively low, and the salary of personnel is far lower than that of first-and second-tier cities. Most of them attract customers to buy gold ornaments by means of low price and low consumption. At this time, the cost becomes lower, and the price of gold will naturally fall. This will lead to different gold prices in the same brand and city, so the final selling price of jewelry is also different. Generally speaking, the gold prices of most jewelry stores and gold stores are basically the same.

Because these gold prices are determined by the fluctuation of international gold prices. Relatively cheap, because the main business is gold.

Many other jewelry stores are general stores, so the price will be a little more expensive.