What brand is aurate?
AUrate was founded on 20 14 by Sophie Kahn and Bouchra Ezzahraui, two beautiful alumni studying at Princeton University. Both of them are high flyers, but they are only interested in fashion. Therefore, in a short period of one year, they decided to establish the jewelry brand AUrate. Although the brand has not been established for a long time, it has received a lot of attention. I thought that the red, green and American emperors would prefer the luxurious and grandiose accessory design, but I didn't expect a small AUrate to quickly capture everyone's love. Even Jessica Alba, Kendall Jenner, Ruby Ross and Doutzen Kroes are fans of her family.
What grade is aurate?
AUrate, a high-end jewelry e-commerce website, was founded by SophieKahn (right) and BouchraEzzahraoui (left), two part-time entrepreneurs, aiming at establishing a high-end jewelry brand on the Internet with high cost performance. It adopts the most popular "WarbyParker" mode at present, that is, it saves intermediate links and sells its own brand product D2C directly to consumers (that is, D2C directly to consumers) through the Internet. It is reported that the two co-founders met while studying for a master's degree at Princeton University. Inspired by the glasses brands WarbyParker and Everlane, which started from the Internet, the two parties decided to adopt this D2C mode of shortening the supply chain and online direct supply in the high-end jewelry field.
Is aurate good-looking
AUrate's jewelry style is mainly biased towards the simplicity of Nordic style, and neat lines, light texture, cool color and neutral style are all essential elements.
Compared with dressing up, the choice of jewelry needs to be more cautious, because it can not only let people know your taste intuitively, but also good jewelry can play a magical effect of "eye-catching".
Looking through the lookbook, you can feel the power of this clean and arresting people. Simple geometric modeling metal is bent into various interesting and imaginative shapes in the hands of designers, such as X-shaped bracelets, rings, chocker, triangular hanging chains and so on. Each series is self-contained but unified in style, which strongly echoes the brand style.
If you like overlapping, don't miss the AUrate series. Whether it is a ring, a necklace or a bracelet, it can be well combined with a face, and the blood relationship of a "family" cannot be broken.