The original English text is "A diamond is eternal".
"Diamonds last forever, and one will last forever" inherits more than 120 years of diamond professional experience, and De Beers diamond jewelry has the most professional right to speak on high-quality diamonds.
1993 DTC collects "Is a diamond forever?" Through Ogilvy & Mather Advertising Company in Hong Kong. After half a year's evaluation, I chose a sentence from a university teacher, so the classic slogan "Diamonds last forever, one will last forever" successfully entered China. After more than ten years, China consumers began to widely accept diamond culture.
Extended data
De Beers, the jewel king, used the advertisement "Diamonds are eternal" in 1939.
De Beers' main business includes diamond ore mining, trade, industrial diamond production and processing. De Beers' diamond mining includes open-pit mining, underground mining, large alluvial deposits, coastal mining and deep-sea mining. The mining areas are located in Botswana, Namibia, South Africa and Canada.
Experts from De Beers Diamond Research Institute independently analyze whether the cut, proportion and natural transparency of each diamond are perfect, so as to ensure that De Beers diamonds can fully absorb light and bloom with perfect flame, life and brilliance. "Firelight" is the rainbow-like colorful light formed by the refraction of light, "vitality" is the gorgeous light emitted by perfect cut's diamond movement, and "light" is the natural transparency and brightness of diamonds and the soul of diamonds. Every De Beers diamond always absorbs the best light and shines brilliantly.