Bao's products include finished diamond ornaments, loose diamonds, customized diamonds and so on. Its products are only sold online. The bare stone supply chain of Baoruolan Diamond has a deep foundation and has a deep cooperative relationship with large jewelry institutions around the world. It is an important strategic partner of De Beers in China and has a strong advantage in the industry.
In addition, Bao Diamond has an important strategic cooperative relationship with the International Platinum Association. Bao Diamond joined China Jewelry Industry Association in 2009.
The diamond ornaments sold online by Bao Ruolan are all designed and manufactured by Bao Ruolan Diamond (Italy) Design and Development Center (hereinafter referred to as Bao Ruolan Design Center), which is inspired by the integration of aristocratic life and market, and enjoys high-end display in the middle. This is the current research and development purpose of Baoruolan Design Center.
Baoruolan is the first online diamond retailer in China to sell precious diamonds over 20 carats. With its strong strength and optimized channels as a guarantee, Baoruolan can bring diamond art enjoyment to different levels and types of consumers at the most humanized price, and also provide a noble choice for high-end customers. On the basis of pure online diamond sales, Baoruolan cooperates with multi-angle services to strengthen the consumer experience.
Baoruolan National Service Center has a professional customer service team with senior jewelry experience to provide customers with professional online and offline services. In order to further enhance the customer experience, Bao also developed a humanized electronic terminal in 2009 to let users experience jewelry culture and understand jewelry knowledge.
Bao initiated unconditional return within 3 1 day in China (excluding man-made damage) to show Bao's confidence in the quality and taste of the products provided and his loyalty to jewelry. In order to continuously reduce operating costs and improve the cost performance of products. In 2009, after system optimization, Baoruolan realized the whole process monitoring and standardization of product quality, distribution guarantee and after-sales service, and established a relatively complete vertical support system from bare stone procurement, design and production, goods sales and after-sales service.
Bao has a double-sided IT team who is familiar with the jewelry business process and proficient in IT technology, focusing on the development and maintenance of its jewelry website. With the support of professional hardware technology of IBM server, the IT team independently researched and developed the e-commerce platform of Baoruolan Jewelry, which integrates supply chain system, OA system, B2C website, logistics information system and database marketing system, to ensure 24-hour uninterrupted service for users.