Louis Vuitton, a French luxury brand, belongs to Moet Hennessy-Louis Vuitton Group. Its products include handbags, travel goods, small leather goods, accessories, shoes, clothing, watches, high-grade jewelry and personalized customization services.
LV brand culture
The logo of Louis Vuitton comes from the abbreviation LV of Louis Vuitton, the founder of the brand. Its brand name is the full name of the founder, and it created the first generation LV pattern. Since then, the pattern of capital letter combination LV has always been the symbol of LV leather goods. Monogram pattern was born six years after Louis Vuitton was founded.
At that time, George Vuitton thought it necessary to give brand products a consistent image logo, so he spent several weeks creating sketches of patterns and themes. During this period, Japanese aesthetic trend was very popular in Europe.
The final draft he selected also has the meaning of the traditional Japanese badge: a four-leaf flower surrounded by a circle, a four-pointed star, a concave diamond with a four-pointed star, and the overlapping words LV (the abbreviation of Louis Vuitton), forming a unique Monogram pattern combination. Louis Vuitton registered the Monogram canvas design in 1897 and the brand in 1905.