Luxury goods have been favored by the world since ancient times.
Lobb men's shoe store in London has existed since Victorian times. Its founder, JohnLobb, was the shoemaker of Edward, then Prince of Wales. Today, members of the royal family still visit it. LouisVuitton, the top luxury brand in France, is over 150 years old, while another top luxury brand.
Gucci is also over 80 years old.
In Europe, it has a long history and is regarded as an important feature of luxury goods.
From once exclusive to emperors and nobles, ordinary people can enjoy it occasionally now. Today, the annual turnover of luxury goods in the world is about $68 billion. It is said that once upon a time, almost every Japanese woman owned a Louis Vuitton handbag.
Just as Paris is famous for its romance, the reputation of Shanghai's new generation millionaire show has long been established. The yuppies who live here (referring to the nouveau riche with certain professional knowledge and bank assets reaching seven figures) are used to do things such as
The cost of luxury goods like Gucci is predictable.
China's prosperous economic growth has created a new rich class with high consumption capacity in China. France
Gucci Bao Shilong Jewelry Company took a fancy to China, a huge "cake". After many visits to China, President JeanChristopheBedos finally announced that the brand Bao Shilong had entered China and opened its first boutique in the famous Bund 18. In recent 150 years, Bao Shilong has designed many valuable jewels, watches and perfumes. It is a brand with a long history and inherits the orthodox Parisian spirit. 1858,
Boucheron established his own brand and opened a boutique in the most fashionable palace district of Paris. The store is decorated with crystal candlesticks and velvet fabrics, which are gorgeous and magnificent, attracting celebrities and dignitaries to visit. After the alternation of four generations of successors, the Bao Shilong family continued to grow sturdily and became an internationally renowned high-end jewelry brand. 1893, Bao Shilong became the first jewelry brand to open a shop in Van den Square, a fashionable place in Paris.
Looking back on the brand history, Bao Shilong won the reputation of a jewelry master with its excellent products that sell well all over the world. Boucheron made a blockbuster at the legendary World Expo in 1900. Besides the completion of the Eiffel Tower, it is also the beginning of a new artistic style. At the Expo, Boucheron received the following comments: "Champions with extraordinary courage and outstanding records are always dazzling and admit defeat, and the whole jewelry industry should be proud of it." /kloc-During the 1970s, Bao Shilong opened branches all over Europe, further consolidating its brand position. Boucheron, who has always attached importance to jewelry culture and history, is also the only French jeweler who bought French royal jewelry in the19th century.
2/kloc-0 At the beginning of the century, Bao Shilong not only adhered to the unique traditional connotation of the brand, but also was synonymous with bold and luxurious modern jewelry. Since the brand was founded, Boucheron has been famous for its innovative technology and artistic connotation: the first admirer who made diamonds and watches with natural themes-dragonflies, butterflies, birds, snakes and small beetles-a model of new artistic style.
At the beginning of the brand, Boucheron introduced several excellent hand-made watches. Combining luxurious and precious materials with professional technical performance, Ou Shilun's timepieces have always been the object of competition among experts. 1947, Boucheron obtained a patent for the interchangeable strap system of watches. Today, this innovative invention is still unique to the brand, and has been carried on the "Reflet" series of watches launched by 1948 for decades. Boucheron introduced a "Mec" watch with elegant temperament and rich flavor. With its smooth appearance made of stainless steel or rose gold and extremely accurate self-winding movement, Boucheron has once again become the spokesman of contemporary timepieces.
At the turn of the Millennium, Boucheron takes bold and outstanding, sexy and charming, and integrates into the most famous classic theme of the brand as the production aspect of the product. In the seductive "Dangerous Beauty" series, you can see the natural decoration in the 1950s with a brand-new look. This series of 60 pieces of high-grade jewelry uses only four kinds of precious stones: diamonds, rubies, sapphires and emeralds. In 2004, Boucheron launched the Jaipur series, which was inspired by the brand's relationship with India. A variety of high-quality colored gems and diamond inlays are reminiscent of the brand's innovative fashion in the 1950s. In order to give the new design a symbol,
Boucheron created a charming snake pattern. It curled up on bracelets, necklaces and rings inlaid with countless colored gems, emitting a truly dangerous beauty. The history of Boucheron brand is closely related to the history of royalty around the world, and it also tells the stories of men and women in Hollywood entertainment, business and politics.
In the beautiful era of Paris, the privileged women gave the concept of fashion to the Gem Dragon, and displayed its exquisite design concept on the wrist, arm, hairline and neck, even embedded in clothes. At that time, the famous dancer LaBelleOtéro commissioned Bao Shilong to make a corset made of precious stones, which caused a sensation.
Bao Shilong has a great vision of global development. As early as 1897, it opened a branch in Moscow, and 1903 set up a branch in Bond Street, a famous boutique street in London. 1925, the Grand Duke of Pataia, India entrusted Bao Shilong to put his personal royal jewels-
Six boxes of precious gems and pearls-designed as jewels, Bao Shilong's Oriental Raiders officially began. 1930, King Riza of India entrusted Bao Shilong to estimate the wealth of the entire Persian kingdom. The king and queen of England, the king of Bulgaria, the king of Egypt and the prince of Wales all entrusted Bao Shilong to design royal jewels and accessories for them. The jewel faucet ornaments owned by the British royal family since 192 1 are deeply loved by the Queen of England.
Today, the most beautiful and accomplished women in the world compete to wear Bao Shilong jewelry. Actresses such as the Queen of the Royal Family of Jordan, Nicole Kidman, Julie Ammore and susan sarandon all wore stunning Bao Shilong jewels at the Oscars, Golden Globe Awards and Cannes Film Festival.
As the book Paris, people are more mysterious than perfume says-"French people, no matter what class, have a complex, strange and inexplicable feeling about luxury."
China has gradually become an emerging consumer market of modern luxury goods. There are about 6,543,800 gold collars whose monthly income exceeds 6,543,800 yuan, which is the main consumer of luxury goods. Gucci sunglasses, Prada handbags and Louis Vuitton bags have almost become the necessities of thousands of middle class in Shanghai. You don't even have to be "rich" to have these things. The Economist magazine commented, "A new type of luxury consumer group is growing on a global scale. They may have moderate assets, but they will enjoy luxury goods. They can spend $500 on a Gucci handbag or $ 10 on a headdress in a general clothing chain. "
It is true that Boucheron's luxury perfectly shows that the middle class in China, especially those with ambitious incomes, have a strong possessive desire for beautiful things, and they also hope to position their journey with the help of western luxury brands. "Eight is a lucky number in China. Our company was founded in 1858, and there are two eights, so we will definitely succeed in the China market." Although he has just taken the first step to enter the China market, Bidos, president of Baolong, is full of confidence.
Through the language of jewelry, Bao Shilong sent a message from Paris to China-to convey the exquisite craftsmanship of the brand, let China know Bao Shilong's demanding for perfection, and let China know the real leading brand of high-grade jewelry.