Among them, the brands of Chow Tai Fook and Zhou Shengsheng are the most enduring. Chow Tai Fook's first gold shop was founded in Guangzhou by Mr. Zhou Zhiyuan. It has been more than 80 years, and now it is a well-known brand in Hong Kong. The first store in Zhou Shengsheng 1934 opened in Guangzhou, and 1948 entered Hongkong. Leofoo was registered in Hongkong in 2004, while Zhou Dasheng was a Shenzhen brand founded in 1999.
The development history of these brands is quite different, but they have one thing in common, that is, they are all surnamed Zhou. There may be three main reasons after analysis.
Introduction:
First, due to historical reasons, the earliest bosses engaged in the jewelry industry are all from Xiashan, Chaozhou, and the local villagers are surnamed * * *, while the earliest people engaged in the jewelry industry are surnamed Zhou.
Second, there is suspicion of following suit, borrowing the brands of large enterprises for many years to enhance their popularity.
Third, the lack of corporate brand strategy, ignoring the connotation and understanding of the brand. Without a strong brand awareness, it is easy to lose its connotation just by following big brands.