Reason: Demand exceeds supply+demand surges.
Although the overall market sales will stop under the COVID-19 epidemic in 2020, it is a sign that the field of loose diamonds has recovered greatly and basically slowed down in recent years. According to the data, the two major miners in the rough diamond industry, De Beers and Alrosa in Ukraine, have basically sold all the remaining stocks worth billions of dollars last year and the newly mined rough diamonds in the first quarter of 2002/KLOC-0. In the first five months of 20021,the total sales of jadeite rough stones in De Beers and Alrosa reached US$ 3.9 billion, which more than doubled year-on-year, and increased by 10% compared with the same period of 20 19. "。 This series of products will be first promoted in the American sales market and will be extended to the global market in 2022. Pandora said that one of the factors that prompted her to make this decision was the price. Because the price of cultivated diamonds produced in the laboratory is about one-third of that of rough diamonds mined, they expect a large number of customers to buy diamond ornaments. In addition, the production and manufacturing of jewelry by stopping the mining of loose diamonds can also reduce the irresponsible production and manufacturing methods of related raw materials. As the world's largest jewelry manufacturer, Pandora's move has released a powerful data signal: according to "price" and "sustainability", artificially cultivated diamonds will gradually replace natural diamonds in the future. Although there are still differences on whether cultivated diamonds are more sustainable than natural diamonds at this stage, due to the reduction of rough diamond production around the world, cultivated diamonds, as a cheap substitute for natural diamonds, will be paid more and more attention by the sales market.
The research of CEODavidKellie, a natural diamond research institute, shows that although the field of loose diamonds has rebounded from the pneumonia epidemic, it has "fallen behind" the development of the world economy in the past 10 years. In order to better distort this development trend and maintain the market share gained in the past year, data reform and innovation must be promoted again in this field. Although most people think that the financial turmoil in 2008 was a gradual decline in this field, he stressed that e-commerce and social media reforms were also gradual at about the same time. "Before the pneumonia epidemic, the field of loose diamonds was not only' outdated' in the data industry, but also a simple integration." He said: "For me, there is a direct relationship between the main poor performance in loose drilling and the lack of intelligent professional skills." How to choose De Beers diamond jewelry? How to choose? Is Debir diamond jewelry worth buying? What are the attractive styles? Where's Debir?
How about De Beers diamonds? However, DavidKellie believes that the epidemic is just a good opportunity to change the downturn in the field of loose diamonds in the previous decade: "We must be more proactive. Whether this sales market can grow steadily in the future depends on everyone-how you will invest as a field, how you will accept intelligence, and how you will integrate with the holiday tourism and cultural and artistic feelings that you are looking forward to. "