Lead: In this important link of clothing sales, salespeople will meet customers of one kind or another, but because salespeople don't understand the psychology of clothing sales, there are problems of one kind or another in clothing sales. In order to improve sales performance, these key problems must be solved. Clothing is closely related to color. No matter how good the style of a clothing product is, it is difficult to sell it if the color is wrong. In China, the dyeing of garment fabrics has not been paid attention to. Low-grade fabrics are rich in colors, while high-grade fabrics are less bright and bright, which can not satisfy consumers' desire to buy. In this important part of clothing sales, salespeople will meet customers of one kind or another, but because salespeople don't understand the psychology of clothing sales, there are some problems in clothing sales. In order to improve sales performance, these key problems must be solved. First of all, the sales staff must know what kinds of consumption types there are in the customer base. Lesbians generally like to go shopping in large shopping malls and shops. Different customers have different needs and shopping attitudes, which can be roughly divided into the following categories: leisure-oriented people are mainly young and middle-aged, and most of them spend their time aimlessly shopping after work. This group has no desire to shop. Achieve psychological satisfaction with visual pleasure. Most of the people who are guided are girls with higher education and more professional skills. They live and work at a faster pace, don't have much extra time, and don't wander around like idle people. In order to save time, they will learn about the products they need by reading newspapers and TV advertisements, and have a strong curiosity and a strong desire to shop through the contents of advertisements. Blind people are impulsive, easily misled, shopping without goals, and like everything they see. As long as the sales staff is enthusiastic about service, this customer will make a reckless purchase. The goods you see are not what you need urgently, nor are they necessities. You will often regret it when you get home or when others say it is not good. The reasons for the return and exchange of goods in shopping malls are mostly caused by blind people and misled by enthusiastic service personnel. The intellectual group has a relatively high cultural level, and most of them have their own opinions on everything. They are not easily misled by the rhetoric of advertisements, and their needs are very clear. Most of them are white-collar women with gold collars. Such women generally have excellent conditions and strong self-confidence. No matter how enthusiastic you are about product advertisements and salespeople, you can't convince her as long as it's not her needs. Such people will shop rationally according to their own needs. How to change the previous sales method? To meet the following requirements: 1 First of all, you must go through strict color matching training, master the color theory of the four seasons and the color matching skills of the four seasons clothing. 2. Learn to observe customers and master the knowledge of consumer psychology. 3. Develop purchasing and sales skills. After strict training, the sales staff will bring huge economic benefits to the operation. Come to Suoyi Visual Image Studio, and you will find the answers of these four people! The contents include international popular colors, delivery principles, clothing matching skills, customer psychology, sales language skills and so on.