The culture in an enterprise is usually symbolic. The service and products of jewelry industry are important factors that affect corporate culture. Their meaning of "three people" is: "customers are benefactors, employees are relatives, and leaders are mortals"; But now three new people have been introduced: "controlling human nature, Yang Shan turns evil;" Cohesion of people's hearts, combination of righteousness and benefit; Give full play to your talents and win without fighting. "Either way, it reflects the enterprise's commitment to consumers and a kind of love for employees; Because the enterprise's achievements are made by the team Qi Xin.