Colorful Yunnan Tea 1999 started operation. In 2006, Kunming Qicai Yunnan Qingfengxiang Tea Co., Ltd. was formally established to integrate resource advantages. Relying on the resource advantages of Yunnan Province, we are fully developing Yuncha industry, which is a comprehensive professional tea enterprise integrating tea planting, production, processing, scientific research and sales. As a wholly-owned subsidiary of Kunming Nuoshida Enterprise (Group), relying on the jewelry, catering, garden, real estate and tourism industries of the Group, we will jointly develop the tea industry.

It has a century-old brand "Qingfengxiang" tea house and "Colorful Yunnan" tea brand covering the national market. With a total registered capital of1.51.40 billion yuan, it is the first tea enterprise in Yunnan Province to pass the HACCP food safety management system certification, and has many certifications such as HACCP, QS+0, green food, sanitary registration of export enterprises, YC, Yunnan famous brand and so on. With two wholly-owned subsidiaries: Menghai Qicai Yunnan Tea Factory Co., Ltd. and Beijing Qicai Yunnan Qingfengxiang Tea Industry Co., Ltd., the enterprise stands at the forefront of the industry and has a long-term development vision, forming a complete system based on sales and production.

Raw materials are fundamental. More than 70 primary tea processing plants and raw material purchasing points radiate 65,438+10,000 mu of Yunnan's best alpine ecological tea garden, and at the same time have "colorful Yunnan 10,000 mu organic ecological tea garden" as their own base, and the professional team carries out strict quality control to ensure the "origin". Production is the main body. Kunming and Menghai have set up factories. Menghai Colorful Yunnan Tea Factory, with an annual production capacity of 3,000 tons, undertakes the function of "Menghai Pu 'er Tea Modern Processing Technology Exhibition and Storage Aging Research Engineering Center" and is a demonstration factory for Pu 'er tea production in Yunnan Province. Kunming Tea Factory, which covers an area of 200 mu, pays more attention to high technology while producing high yield. It set up a Pu 'er tea engineering research center to develop the derivatives of Pu 'er tea. Technology is the key. From the quality control of raw materials, production inspection to product development, we should combine traditional technology with modern technology, set up special research and development institutions, set up scientific research teams, hire authoritative experts, introduce international advanced production equipment, ensure quality and keep innovating. Quality is life. Since the fresh leaves were picked, through more than 100 process links and 37 quality control links, Yunnan Product Quality Supervision and Inspection Institute conducted spot checks on each batch of products, and detected more than 5,000 qualified products for three consecutive years. Marketing is the core. The company has two major tea brands, namely "Qingfengxiang" teahouse brand, a professional Pu 'er tea high-end business club, which is directly operated and operated nationwide. "Colorful Yunnan" brand, Pu 'er tea health complex, meets the needs of consumers with rich product forms and all-round sales channels. With six regions, including Beijing, Tianjin, North China, East China, Central China, South China and Yunnan, more than 20,000 large supermarket systems, dozens of image specialty stores and hundreds of well-known cooperative enterprises, * * * has made a colorful marketing network of Yunnan tea industry. Culture is the carrier, and the marketing of series products is synchronized with the promotion of culture. /kloc-more than 0/200 tea artists receive 5 million guests every year, spreading knowledge of Pu 'er tea and promoting Pu 'er tea culture. CCTV and other media continue to put 50 million yuan in advertisements every year to carry out brand promotion activities, and strive to create a "famous new tea merchant in Pu 'er Oriental".

Kunming Qicai Yunnan Qingfengxiang Tea Co., Ltd. became the licensed producer of 20 10 Pu 'er tea in Shanghai World Expo;

In 2005, 2006 and 2009, it was named "China Baijia Teahouse";

In 2006, 2007, 2008 and 2009, it won the title of Top Ten Tea Enterprises in China.

In 2007, it was rated as "Yunnan Pu 'er Tea" trusted by consumers;

In 2007, it was awarded "Advanced Enterprise of Tea Industry Development in Yunnan Province" by Yunnan Provincial People's Government;

In 2008, it was awarded as "Yunnan Excellent Industrial Enterprise";

In 2008, it obtained the AAA credit rating (the highest level) of China tea industry;

The only pilot enterprise in Yunnan Province was recommended to be selected as "standardized good behavior enterprise";

In 2008, "Qingfengxiang" brand was rated as "Top Ten Best-selling Brands of Pu 'er Tea in China";

In 2008, "Qingfengxiang" brand was rated as "the most growing brand in Yunnan";

In 2008, "Colorful Yunnan" brand was rated as "the most influential brand in Yunnan";

In 2008, "Colorful Yunnan" brand was named "Top Ten Most Potential Brands of China Pu 'er Tea";

In 2008, "Colorful Yunnan" brand was awarded as "Best Corporate Culture Brand of China Pu 'er Tea";

In 2008, "Colorful Yunnan" brand was rated as "Top Ten Excellent Brands of China Pu 'er Tea";

In 2008, "Colorful Yunnan" brand was rated as "Yunnan Famous Brand" product.