1, personal anchor:

1) merchant identity

Pro, business identity to apply for the right to broadcast conditions must meet:

The shop is above the level of a drill;

There are a certain number of micro-amoy fans in the store (the number of micro-amoy fans required by different industries is different, please click here for details); Micro-Amoy fans click here to view (please select the account of micro-Amoy merchants).

The live broadcast platform will also evaluate whether the store has the right to live broadcast in combination with the operation ability of the old customers of the store, the matching degree of the goods sold by the store with the main categories, and the sales volume of the store. If you enter the center console, it is suggested that you can pay attention to the classification, operation and maintenance of customers in places such as customer operation platforms, and try to sell goods consistent with the main categories.

2) Non-merchant status (talent/consumer)

Dear, non-corporate and individual anchors can meet one of the following two conditions:

The number of fans in Weibo is more than 5W (including 5W), and at least one Weibo has more likes and comments than100 in the last 7 days; Or the number of fans on other social platforms is above 5W (including 5W), and the fan interaction rate is high.

Taobao Daren (excluding business identity) has more than 1W (including 1W) and has posted at least one graphic post in the last 7 days.

Application entrance: mobile phone Taobao-Taobao live broadcast-popular selection-the page is pulled down to "live in Taobao"-select the non-seller identity application section.