Intel's microprocessor was originally named x86 and did not have its own brand. In order to highlight its own brand, since 586, the running speed of computers has been defined by Pentium. It is said that in order to launch its own Pentium brand, Intel Company gave 5% rebate to major computer companies so as to put the words "intel inside" on products and packaging, while "giving computers a Pentium kernel" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessor.

Toyota: There will be a road eventually, and there will be a Toyota.

In 1980s, in addition to domestic cars, there were only Japanese imported cars on China Road. As the largest Japanese automobile company, Toyota naturally took the lead in the China market. This wonderful slogan was in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this advertisement.

Goldlion: A Man's World

In addition to its good name, Goldlion's success lies in its successful positioning. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan makes the finishing point and generally accurately reflects Goldlion's positioning and core values.

Sassoon Shampoo: My brilliance comes from your elegance.

Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as their brand ambassador, and used Vida? Take Sassoon's own name as the brand, so as to establish the image of professional shampoo and hair care, and "my brilliance comes from your elegant demeanor" has the sense of finishing touch.

Swatch: The scenery on the wrist

When it comes to Swiss watches, it seems that only precious images and exquisite craftsmanship are associated. However, in the face of the attack of Japanese watches, expensive Swiss watches seem to be no longer beautiful. The appearance of swatch broke this unfavorable situation. They appear in a fashion-led, inexpensive way, with many styles and limited output. Bright colors and exquisite shapes are just as the advertising language shows: the scenery on the wrist.

UPS express: cherish what you entrust, just like delivering it in person.

The word "fast" is often highlighted in the advertisements of express delivery companies, but UPS Express Company has created a more friendly image through a series of advertisements. From the handsome young people who greet "good morning" to the smiling faces of service personnel, UPS pays more attention to the appeal of the image. "Cherish the entrusted things as if you give them yourself" embodies humanistic care and emotional transmission.

Philips: Let's do better.

Philips has made remarkable achievements in the field of household appliances, becoming the most profitable electrical appliance group among the top 500 enterprises. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Edo moved out an effective version of "We have been working hard".

Levi cowboy: Different cool, same pants.

Levi's Jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans firmly grasp the cultural characteristics of this group of people, and appear in ever-changing advertisements with the image of "cool", so as to impress the new "cool" people at the forefront of fashion and keep the brand fresh and lasting vitality.

Free blood donation: I don't know you, but I thank you!

Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects the fact of voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.

Elvis Presley Car Rental: We are trying.

In the positioning theory, the first place is always the winner. Therefore, in order to be in a favorable position in the market competition, enterprises always try their best to occupy the first place in a certain field in order to form a clear position in the minds of consumers. In the 1960s, Avis car rental company was only the second largest company in the taxi market in the United States, but there was still a big gap with Hertz car rental company in scale. However, Avis Car Rental Company faced up to its own disadvantages and boldly said to consumers that "we are second, so we work harder", thus establishing a modest and enterprising corporate image in the minds of consumers. Ives car rental company has firmly occupied the second position since then. Since then, the "second" theory has become famous all over the world.

Nissan: There were swift horses in ancient times, but today there are Nissan cars.

And Toyota entered the backward China market almost at the same time. Their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. Nissan used a very traditional advertising word in China: There was a swift horse in ancient times, but now there is Nissan, which narrowed the distance with Chinese people, thus establishing Nissan's second position in China.

Lycra: The scenery between release and release is infinite.

Dupont Lycra is not a tangible product, but it is a tangible brand. 1962, DuPont registered its spandex fiber as LY-CRA, thus making DuPont's spandex fiber the most famous raw material brand. It is the most vivid and artistic description of lycra high elastic fiber, giving people a lot of imagination space.

Microsoft Mouse: If you can't help it, get out.

This slogan is so unusual and full of wisdom, which not only vividly implies the flexibility of Microsoft mouse scrolling, but also creates a distinctive brand with intelligent language. This slogan won the title of "Golden Sentence" in Taiwan Province Province 1997, and the print advertisement "Get out" also won many awards such as the Taiwan Times Advertising Gold Award.

BMW: Driving pleasure, unlimited innovation.

BMW and Mercedes are excellent cars. The difference is that Mercedes-Benz embodies dignity and identity, and car owners often hire people to drive. BMW is different. Although it also represents identity, it obviously belongs to the younger rich class. They often drive their own cars to experience the driving pleasure of BMW, which is also the charm of BMW.

555 cigarettes: extraordinary, mellow and satisfying.

The internationally famous cigarette brand 555 is the star of this track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, satisfies the psychological feelings of smokers with aggressive language style, and makes smoking a psychological experience.

GE brings a better life.

GE has many things to be proud of: the company with the highest market value in the world, the most outstanding management master in the world, and the former president of GE-John? Welch, and they have used 100 years of communication language: General Electric brings a better life. Easy-to-understand language embodies the concept and purpose of general electric appliances. If you have more tastes, you will feel the simplicity and richness of its connotation, which is really more extraordinary and simple.

FedEx: Mission Must Be Achieved

Express companies pay the most attention to service, and the most concentrated expression of service is "fast" and "punctuality". As the earliest express delivery company in the world, FedEx has hundreds of special planes, so it can also deliver intercontinental transportation business 24 hours a day, just as they promised: the task will be completed.

7-up drink: non-cola

Facing the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, Qixi adopted reverse thinking, positioning itself as a non-Coke carbonated soda, distinguishing itself from Coca-Cola and Pepsi-Cola, but unexpectedly succeeded, becoming the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Qixi.

Tissot Watch: Swiss Tissot, World Shuttle

Tissot is a famous Swiss watch. Its advertising language is simple and its rhyme is easy to remember. It is a model of the ingenious combination of communication language and China language in international brands.

Spare Endurance Tire: Power comes from control.

1997 Pirelli Tire launched a pan-European advertising campaign. They invited Perek, a famous French sprinter and Olympic women's 400-meter champion, as the heroine, and performed a thrilling "flying man" to avoid monsters, with the aim of promoting the new spread of endurance tires: power only comes from control. The result caused a sensation in pan-Europe.

Kodak: This is the moment.

The first brand in the film market never emphasizes the saturation of its own color and the fineness of particles, but uses the wonderful and unforgettable moments in life to impress consumers, stay in the beautiful moments and give you eternal memories. This is the eternal theme of Kodak film. Whether it is "String Up Every Moment of Life" or "This Moment", it is a concentrated expression of the theme.

American express gold card: a promise of one thousand dollars.

The clever use of China's idiom "A promise is worth a thousand dollars" shows the characteristics of credit cards.

Motorola: flying over infinity

In the simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again.

McBride Coffee: Drips are fragrant.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception when tasting coffee, and at the same time, it closely combines the mellow taste of McBride coffee with the inner feelings, which can also stand the test.

McBride Coffee: Good things should be shared with good friends.

Drips are fragrant, and the meaning is still unfinished.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

M&M chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master Reeves, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

Dove chocolate: creamy and silky.

The reason why it is classic lies in the psychological experience of "silky feeling". Silk is used to describe the delicate and smooth feeling of chocolate. The artistic conception is high enough and the imagination is rich enough. Make full use of associative feelings and exert the power of language to the extreme.

Coca-Cola: forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola is changed every few years, and many classic theme slogans have been handed down, it is still the sentence that has been used for the longest time and can best represent the spiritual connotation of Coca-Cola.

(No table person transferred from Li Wanqing's Sina blog)

Haier's advertising words: Haier, domestic household appliances have always been considered to be cheap and good, and even if they are exported, they rarely make domestic brands. When China's home appliance industry was maturing, Haier decisively played the banner of "Made in China" and enhanced national pride. As far as advertising language itself is concerned, beauty lies in a "creation", which is concise, powerful and full of confidence. Changhong Advertising Language: As a banner of national industry, it is our duty to serve the country through industry and to make the nation prosperous. When China's color TV industry is gradually maturing, Changhong is brave and courageous to assume the responsibility of making the country rich and strong. Nowadays, after several price reductions, the market for imported brands has become very small. This slogan is the spiritual totem of Changhong. China Unicom's advertising slogan: Love is a Chinese knot, and the symbol of Unicom's universal connection is the image of a Chinese knot, which is full of affinity. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise. Slogan of business communication: Technology makes you easier, simpler and easier to use. Business communication explains what "technology makes you more relaxed". With the overwhelming advertising, BusinessCom has created a market. Once you have it, you have no choice. When people's quality of life reaches a certain level, watches are no longer a single purpose of watching time. Fiyta connects herself with her identity with noble quality, which makes people feel more extraordinary temperament and exclusive respect. Li Ning's advertising slogan: I'm afraid "Li Ning" is the best sporting goods for China. Sporting goods are the world of young people. There is neither a Nike superstar nor an international background of Reebok. Li Ning's "keep the wonderful for yourself" is also in line with the mentality of young people. Who doesn't want to be wonderful? Master Kong's advertising slogan: Delicious and visible brands in Taiwan Province Province have made a fortune in the mainland. The standard "flowers inside the wall, red outside the wall", an ordinary instant noodle, can make delicious food visible, which is really not easy. Changyu's advertising slogan: legendary quality, century-old Changyu When imported red wine swarmed into the China market, domestic red wine represented by Changyu was not repelled, but by shaping Changyu's century-old brand image, it enriched the connotation of wine culture and made a national time-honored enterprise with legendary quality stand firm. Advertising slogan of Xinfei refrigerator: the advertisement of Xinfei refrigerator is not as good as that of Xinfei refrigerator. This advertisement once caused controversy. Linguistic academics, advertising critics and competitors all joined the discussion, for better or worse. Xinfei has nothing to do with it anyway. After all, it is successful that advertisements can attract such extensive attention, and the popularity of Xinfei has increased. Advertising slogan of Confucian family wine: Confucian family wine makes people homesick 1995. The most striking thing is the advertisement of Confucius Wine in Ji Wang. Confucian Family Wine skillfully grafted the popularity of "Beijingers in new york" into its own advertisements, and Ji Wang and Thousand Questions, which became the biggest memory points, but people also remembered the words that "Confucian Family Wine makes people homesick" filled with China. Runxun communication advertising slogan: Call everyone in the world Runxun is an enterprise that pays more attention to brand image building in the communication industry. Their advertisements are always large-scale and big-handed, and the article "Fire Fighting the Governors" is Runxun's masterpiece, which embodies the majestic spirit of the enterprise. Shanghai Buick advertising slogan: Contemporary spirit, contemporary cars did not end the history that China could only introduce foreign outdated models until GM Buick entered China. GM Buick is the first contemporary model, and both the model and the advertising image reflect the style of contemporary cars. Not containing a drop of water may be the embodiment of Buick's contemporary spirit. Aoni shampoo slogan: black hair, domestic. When national brands are swallowed up one by one in the shampoo market, only Chongqing Aoni still stands, and it has great momentum to attack international brands. "Black hair, made in China" means confidence in domestic products. Chundu ham sausage advertising language: Chundu walks into thousands of households and feels at home. Remember that dancing sausage? At that time, Chundu ham sausage was the darling of TV, and this slogan was full of enthusiasm and warmth. Shu Fujia's advertising slogan: promote the health of the whole family. Procter & gamble's advertisements are never ostentatious, but real, which is a model of effective advertising. Shu is no exception. The first person to put forward the concept of sterilization, and the slogan of "promoting the health of the whole family" is also very real. Nongfu Spring Advertising Language: Nongfu Spring is a little sweet. It is not too much to use a brand for Nongfu Spring. Without this slogan, there will be no success of advertising, and the long-term accumulation of brands can not be separated from the role of this slogan. Look at bottled water from another angle and understand it in a different way of thinking, and you will find the difference, and then it is not difficult to shape your brand personality. Robust advertising slogan: 27 layers of purification This is perhaps the most classic rational appeal advertisement in contemporary China advertisements, and its distinctive USP and single theme are impressive. Although "27-layer purification" is not a unique concept, Robust is the first one to put forward it, and has brought this concept to the extreme, forming a brand concept exclusive. Advertising slogan of Sanyuan Beauty Cream: It is difficult to advertise women's products, mainly because it is difficult to grasp women's mentality. Sanyuan Beauty Cream is unique from "it's no big deal" to "it's good to be a woman". It is not only functional, but also concise and accurate, which makes people understand, especially suitable for women. Lenovo Advertising Language: What will happen to the world without human association? BenQ's notebook slogan: The devil's appearance, the angel's connotation, why hesitate? Dell slogan: American goods, local land price. LG refrigerator slogan: One is cooler, two are stronger. Skyworth color TV slogan: health is not flashing. Samsung V4 slogan: own the world, own me. Siemens refrigerator advertising language: 0℃ does not freeze, keep the first day fresh for a long time. Analysis of world classic advertising slogan Nestle coffee: delicious. This is the most familiar advertising language and people's favorite advertising language. Simple and meaningful, catchy. Because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever. M&M chocolate: only soluble in the mouth, not in the hands. This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies the unique USP of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes so good that we don't want to hold it in our hands and stop for a minute. Pepsi-Cola: The Choice of a New Generation In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They found the market from young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable. Volkswagen Beetle: It's better to consider small cars. In the 1960s, the American automobile market was dominated by large cars. When Volkswagen Beetle first entered the United States, there was no market at all. Bernbach once again saved the Volkswagen Beetle, and put forward the main poster of "seeing the big from the small", which changed the American concept with the power of advertising and made Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market. Nike: justdoit Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Do it if you want to be different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream", Nike's influence gradually declined.

/% c 1% E3 % c 1% F9 % BF % D5 % BC % E4 % B5 % D8/blog/item/ 1c 80 be 0 1b 07 1d 9583 e 2 . html

Information technology industry

Speed superman, amazing, HP designjet5000 HP, printer

Unlimited freedom, easy to own Lenovo computers.

In the digital age, the power core "core" Intel, CPU

Real-time color Epson, color printer

Small space, as big as alliance, printer

BenQ's "micro-carving" scanning technology seeks happiness from every detail.

Individualism of the Times LG Window of the Future LCD TV

How many e-commerce do you want?

Four seas and one family's solution

Whenever and wherever, we will move with you in China.

China Mobile's elaborate communication network.

Customer First, Serve Shanghai Telecom with Heart

Let communication be everywhere in China.

I'm Guang from China Netcom.

If you play, you will have a good time. Win China Telecom if you love to fight.

March into the first world of real estate, take charge of the personal world, Beijing air venture home.

Between mountains and rivers, between heaven and earth, Beijing Guanyun Mountain Villa

If it is a classic, it will never reproduce the classic home of Madian in Beijing.

Crouching tiger, hidden dragon, enjoying the freehand brushwork of life is the second village of happiness in Beijing.

Pragmatism Beijing Wang Du Home

Choose your neighbor and live in your heart. Shanghe Village in Beijing has a heart.

Realize your life dream Beijing Mao Jing International Apartment

Calm and noble Beijing deep blue Hua Ting

The scenery of flowing water, the ocean scenery of Beijing

Rich minimalism Beijing Qin Lang Garden

Outside the window, the soul and Xishan have broadened Beijing Century City together.

Every time I was inadvertently moved by sincerity.

The waterside is my home, next to the Lishui Bay in Beijing.

Perfectionism, Shanghai Life Edition Shanghai Xinfukangli

Carefully create differences Guangzhou Zhujiang real estate

Daily use doesn't care about eternity, only about having time to stick to the clock.

Time changes everything, only radar watches ... timeless and beautiful radar watches.

Elegant attitude, real personality Longines.

Now there is a newer world waiting for us to see our glasses.

Sofitel DD charm soap with great articles.

Belle Beauty Soap ranked 20th this year and 18 next year.

100% pure ivory soap

Plain, not the best way, ups and downs, enriching life. Taiwan Province province breast augmentation advertisement

It's no big deal, just be a woman! Breast enhancement capsule

Knowing how warm and cold it is, I always moved Siemens, refrigerator.

Show the charm of sound

A little color every day touches life. Amway cosmetic

Spaghetti test. Pizza test. Passion test. Not just a lipstick. It's Lipfinity Procter & gamble long-lasting lipstick Lipfinity

Diamonds last forever, one lasts forever, Dube, jewelry.

If you are fed up with cockroaches breeding in your home, if you are fed up with rats settling in your home, DEP Company: pesticides, rodenticides.

Children who learn piano will not break the piano in Shan Ye, Taiwan.

Our fishing rod likes fishing gear even after watching the fish.

This product can be used to bond anything except the heartbreak adhesive.

Easy to install, easy to win Columbus Snow Chain Company.

If you don't like this course after listening to a class, you can ask for a refund of tuition, but you must speak French in French.

Transportation is the best choice, and the fastest way is UPS Global Express.

The only good news is that we arrived at UPS before us.

Mission accomplished! Federal Express Corporation

Go home, rooster. With BTS, everyone got up so early! BTS airbus

Did the bad traffic ruin your love life? BTS airbus

Round trip 13 times a day, leave Waterloo Eurostar Paris for London as soon as possible.

The speed of the plane, the price of the truck, aviation.

We are not creating products here, but creating the soul of products, Martin. Aiman advertising company

The car is quiet in Philip Burkart, aiming for a thousand miles of Buick.

Get off to a successful start and own Buick easily.

Amazing beauty, the accident of heaven and earth Passat B5.

Progress will never stop Toyota.

Taste, safety and aestheticism Volvo

I am afraid that you will follow me, but I am afraid that you will lose Volvo.

Fast-paced life, delaying aging Volvo V40T4

There's no place you can't go, only places you haven't been, Chevrolet.

Let time test Chevrolet.

As strong as a rock. Chevrolet car

Da Yue Kia Motors is automatic, comfortable and proud.

Let you do whatever you want, and stop at Fukang.

Start a new life, Fukang

Drive a modern car and realize the modern car of the future.

Creative newborn, with inspiration as material, with imagination as Dongfeng Citroen.

Inspiration is within reach of Dongfeng Citroen.

Technology for your use, luxury for your enjoyment Dongfeng Citroen

Five plus two, work plus life-Hainan Mazda.

Simple and Complex Articles FAW-Volkswagen

When Fengshen comes, the world moves Fengshen.

People. Cars. Shen Feng Life Insurance

Let's come to RV Southeast Africa.

Think of it as a small Volkswagen beetle.

Analysis of dreams-Mercedes-Benz of young people

Li Ning, the clothes are great for you.

Anything is possible, Li Ning.

Wearing rose clothes, in order to make friends; Wearing blue is to make a boyfriend. Levi's jeans

Do it! Nike Nike

Go shopping and be back in 22 seconds, Mary. Make an appointment for reebok sneakers.

If you want to know if I wear a bra, please take off my T-shirt.

Lesson 38, give me a metaphysical problem. Aubad company (women's underwear)

The game can begin. Princess Tamtam (Underwear)

Eat, drink and release your Yanjing beer.

My heart is free and unfettered, and my heart is intoxicated. Wuliangye is a "free and unfettered drunk" wine.

Have a different mind, have a good mind for Martell wine.

It's your unity and instant noodles with guests.

Want to know the taste of Qingzui buccal tablets?

More delicious food, more surprises, all in McDonald's McDonald's.

More choices, more laughter McDonald's

Vigor, boldness, vitality Brandt, chicken essence

Eager for unlimited Pepsi

Like a beautiful scenic spot. Meimei cake

Only soluble in mouth, insoluble in hand m & amp； M chocolate

Drips are fragrant, and the meaning is still unfinished. McBride's coffee.

With health, Amway has a future.

Ice and fire love Haagen-Dazs, ice cream hotpot

Medical life depends on each other, and health promises Wan Ze Pharmaceutical.

Your health is a big deal, Tianda Pharmaceutical.

Financial uncertainty, Aetna is not as good as Aetna Insurance.

Hearing is empty, sincerity lies in Prudential Insurance.

Alcohol disguised as Justrini Brooks whiskey.

When you are comfortable, you will be everywhere.

Lazy wine

Cigarettes for camels, I'd walk a mile.

Marlboro-men always remember love, just because of romance! -men only remember romantic love! Marlboro Marlboro

The Statue of Liberty in America. Kent Jian brand cigarettes in America

Thinker's filter, smoker's Yaxing Governor brand cigarette.

Extraordinary, mellow and satisfying 555 cigarettes.

Note: From online information.