Bernard Arnault, 72, was born in France, a romantic and fashionable country. Bernard Arnault is a rich second generation, and his father is the owner of a construction company. When I was at Bernard Arnault University, I also majored in architecture. I plan to enter the construction industry after graduation. However, in 198 1, after the new French president came to power, the business people at that time felt a tense atmosphere, so Bernard Arnault fled France with his family.
Bernard arnault went to the United States to engage in real estate business. After a few years, the environment in France became relaxed and he returned to France. From 65438 to 0984, he acquired a company called Agqi-Villot Real Estate Investment through various relationships. Although this company is not well-known, it owns the famous fashion brand christian dior. That's the Dior that all women dream of.
At this time, Bernard Arnault had the idea of building a super luxury empire. The business world is like a battlefield. Bernard Arnault has exhausted all means. He keeps poaching their designers from other companies. This move is like cutting the bottom of the barrel, which not only strengthens itself, but also takes out other people's time. Then he began his road to capital. He founded a new luxury brand, christian lacroix, and then spent huge sums of money to buy Cline, and drove away the founder who was over 60 years old.
1988, Bernard Arnault did the same thing again, this time his goal was LVMH Group, the parent company of Louis Vuitton. At that time, two factions within LVMH were fighting for the company. Bernard arnault, vice chairman of LVMH, was invited to join the company to increase his weight. However, in the end, the vice chairman and chairman were defeated by Bernard Arnault, and the most famous luxury goods company fell into Bernard Arnault's hands.
However, the company broke out in the hands of bernard arnault, who created the Bernard Arnault model. It is to make every brand look eternal, with the same concept as a diamond, and then make the design younger, and there is crazy advertising bombing. Then use this model to copy the newly acquired luxury brands.
1990, he spent billions of dollars to acquire high-end fashion brands Fendi and Kenzo, watch brand Zenith, jewelry brand Chaumet and duty-free shop DFS. Bernard Arnault is very good at grasping the economic cycle and the internal contradictions of the acquired company, and uses these means to maximize his own interests.
In addition to the luxury empire, Bernard Arnault's personal investment is also very large. He is the largest shareholder of Carrefour, a famous French supermarket chain. He personally owns a private investment fund, L Capital Asia. The biggest style of this fund is buy buy Buy. This is very similar to Ma Yun.
L Capital Asia also spent $80 million to acquire YG, a Korean entertainment company. In addition, it also acquired a part of the equity of Bateel, a UAE food company, and has his business in China. He once spent a huge sum of more than 600 million RMB to acquire 90% shares in Jade Restaurant.
In addition to investing, he also has a personal hobby, that is, collecting art. Bernard Arnault is now the number one buyer of auction houses in the world, not only buying art, but also buying lots. 1999, he spent 70 million pounds to earn the third largest British Phillips auction house in the world. At present, the largest auction house in France is also the personal property of Bernard Arnault.
Bernard arnault built a glass cloud building in Paris and used it to collect his own art collection. Now it has become a major symbol of France.
Bernard Arnault is the darkest rich man in the world. Not only is he good at playing tricks, but now he has moved most companies to Belgium to avoid taxes.