It can be done. The computers and mobile phones you eliminated, some people refined gold and prepared to sell them back to you. Geek Jun said that it is expected that big companies care about environmental protection, and Dell's purpose may be more than superficial. In fact, the combination of technology and fashion has always been "sexy" in the minds of many technology fans. For example, Apple's AppleWatch has always been close to the fashion circle. Not only Dell, but also many PC manufacturers need to find new brand highlights in the consumer field in the face of the sluggish PC market. In the future, more and more manufacturers may break the dimensional wall and engage in sideline business. What do you think they will sell next time? I don't know if you have any impression of Dell, a PC manufacturer. That's right, that's Dale who "dresses fools with more money". Due to the shrinking PC market, Dell's share price has been depressed, which makes many shareholders feel depressed. However, michael dell, the founder, and his partners thought that the future prospects of Dell would definitely be far better than the current shareholders' estimates, so they gritted their teeth and chose to privatize Dell in 20 13. Michael dell wrote in the Wall Street Journal in 2065438+04: As a listed company, Dell is faced with such a situation: shareholders pay more and more attention to short-term performance; Innovation and investment are often damaged; Shareholders have been decoupled from the interests of users. ▲ After Michael Dell was privatized, Dell invested more money in R&D, optimized its product line and launched the highly acclaimed XPS ultrabook. Even now, the almost borderless InfinityEdge display has crushed many peer products. At the beginning of 20 18, Dell wanted to make something new, but this time, besides focusing on products, there was also an alchemist, selling jewelry. "Alchemist" Dell at the Dell conference held on June 9th, 65438, NikkiReed, a famous American actor and entrepreneur who participated in Twilight, appeared and announced a plan. The BayouwithLove brand jewelry she founded will cooperate with Dell to launch a "recycled series jewelry" made of recycled gold. ▲ What is the "recycled jewelry" at the press conference? DarrelWard, senior vice president of Dell's global end-user solutions division, introduced this point at the meeting: extracting gold from discarded electronic product motherboards, and then using these materials for recycling economy. Research shows that companies that mine gold and other metals dump at least 654.38+800 million tons of toxic waste into the waters every year, and these scientific and technological products actually contain a lot of gold, aluminum, carbon fiber and plastic, which can be recycled. And Dell got a data from practice: the amount of gold extracted from the recycled 1 ton motherboard is 800 times that from the 1 ton gold mine. Compared with the traditional gold extraction method, it can reduce the environmental pollution by 99%. Dell extracts gold from discarded electronic products and then recycles it, including putting it on a new motherboard. The whole cycle takes about six months. Interestingly, in addition to using re-refined gold in production equipment, Dell also hopes to make these gold into gold jewelry and put it on the market. At present, Dell's "Sustainable Jewelry Series" is mainly manufactured and sold in the United States, including 14 and 18K gold rings, earrings and cufflinks. ▲ Ordering page NikkiReed hopes to promote this project to China and other regions: jewelry made of recycled gold is no different from traditional gold ornaments! Although Dell told the media that the plan would increase their own expenses, they chose internal digestion and labeled it as environmentalism. I believe this practice will be supported by many environmental protection organizations in Europe and America. ▲ Electronic products that have been eliminated by you ▲NikkiReed is a treasure in the eyes of others. The reason why electronic products can extract gold is because the current signal can be better transmitted in gold, so the circuit board and other parts of electronic products will have electronic components containing gold. Since 2004, Dell has jointly launched the DellReconnect project with GoodwillIndustries in the United States and Canada to help people recycle e-waste more conveniently and prevent it from entering landfills. It is said that Dell has recovered more than 5,000 pounds of materials since 20 12, and plans to recover 6,543.8 billion pounds of gold and other materials from new products in 2020. It turned out to be purposeful. . . According to the E-Waste Report issued by the United Nations, the amount of gold that can be extracted per 1 1,000 kg of ore is1~ 4g. As long as there are about 4/kloc-0 mobile phones, the same amount of gold can be obtained. In the future, your parents' wife won't let you play with your mobile phone. You can tell him that there is also a golden room in the machine, and you can watch more books delivered by Geek Vision (covering your face manually). Humans invest as much as 300 tons of gold in electronic equipment every year, which is equivalent to 7% of the global total gold. At present, only 12.5% of e-waste in the world has been correctly recycled. People who didn't know how to recycle second-hand electronic products before, did they feel the wit of businessmen this time? It is said that a couple who run a gold shop in Suzhou made a gold ring from an old mobile phone recycled by 100. . . And got caught. . . The reason is that the technology of these folk alchemists is relatively backward, and in the process of "refining", they use a lot of harmful chemicals to seriously pollute the environment. Guiyu Town, Shantou, Guangdong Province is a very prominent example. Known as "the first town for dismantling electronic waste" in China. Many local people made money by "machine alchemy", but the local ecological environment suffered indelible damage.