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First place: Leo Diamond (Leo Flash Diamond)

Unique 82-petal diamond cutting, shining with unparalleled charm, the brightest diamond in the world.

Second place: Buccellati (Buccellati)

The beauty of simplicity in Renaissance art won the favor of royalty all over the world.

Third place: Van Cleef &; Arpels (Van Cleef & Arpels)

Shakespeare's poetic and romantic jewelry garden, a dream country where elves live.

Fourth place: Graff

The only diamond in the world, the king of haute couture.

Fifth place: Tiffany &; Company. (Tiffany)

The Queen of Jewelry has been famous for its romantic and dreamy theme for nearly two centuries.

Sixth place: Cartier

The emperor's jeweler, the jeweler's emperor, the luxury dream of global fashionistas.

Seventh place: Harry Winston (Harry Winston)

Owning a piece of jewelry from Harry Winston means being associated with legend.

The eighth place is Chopard.

Happy diamond full of dynamic music, the perfect combination of tradition and passion.

No.9 Bulgari (Bulgari)

Color kingdom, Italian style, innovator of unique jewelry inlay technology.

Tenth place Mikimoto (Mikimoto)

The "King of Pearls" has a history of cultivating artificial pearls for a hundred years, and has a pure and flawless pearl charm.

First place: Leo Diamond (Leo Flash Diamond)

Origin: United States; Year of origin:1952; Founder: Leo schacht.

Brand Story: Leo Diamond is an eye-catching masterpiece of Leo schacht. Leo Schachter's family has been one of the largest and most creative diamond cutting masters in the world for more than half a century, and is famous for its unique skills in designing, cutting and polishing 82 faceted diamonds. To provide shining diamonds for the world's leading jewelry and diamond jewelry stores, Leo Schachter persisted in perfection, devoted himself to research and development for three years, accumulated years of exquisite craftsmanship, and gathered artists' endless efforts to achieve one brilliant Leo diamond after another. Leo Flash Diamond, the brightest diamond in the world!

Product features: perfect cut, especially shiny. The uniqueness of Leo diamonds comes from the patented symmetrical 82-petal perfect cut process innovated by Leo schacht family. The perfect cut diamond embryo comes from YEATION to ensure that each stone embryo of Leo diamond is not affected by any natural texture and structure. For diamonds with I color and clarity above SI2, it is necessary to increase the symmetry and brightness of the diamond. A professionally trained craftsman must have more than 65,438+00 years of experience to be qualified to polish Leo diamonds. The polished and rechecked diamond must pass the optical test of GemEx and reach the flicker level of "high" to "very high" before it can officially become a Leo diamond beauty diamond. Only about 80% can meet the requirements. It takes an average of 90 days to make each Leo diamond, which shows its rarity. The unique honing technology extends from round drilling to fancy cutting, providing more diversified flash options.

Mainstream users: urban upstarts, engaged people, movie stars.

Second place: Harry Winston (Harry Winston)

Country of origin: United States year of establishment: 1932 Founder: Harry Winston.

Brand story: Harry Winston once said, "If I can, I want to put diamonds directly on women's skin." HarryWinston's passion for diamonds and jewelry can be said to be beyond words, and people even call him "the king of diamonds". In the past 100 years, HarryWinston has owned and purchased more than 60 of the most important gems in history. HarryWinston, who owns countless world-famous jewels, has surpassed many giants and royalty in the field of legendary gem collection.

Rare collection: During his collection career, Harry Winston always owned three giant diamonds that were unprecedented and shocked the world. They are Jonk Diamond, Vargas and Sierra Leone. Jonk diamond is the first giant diamond cut by Harry Winston. It weighs 726 carats. The second giant diamond is Vargas from Brazil, also weighing 726 carats. 1972, Harry Winston bought his third giant diamond Sierra Leone, weighing 970 carats, which is the heaviest rough stone in history.

Celebrity anecdote: As early as 1943, Harry Winston became the jeweler who sponsored the Oscar ceremony for the first time, and had an indissoluble bond with the red carpet, so he was called "star jeweler". From 007 girl Halle Berry to Hollywood princess gwyneth paltrow, Hollywood female stars are proud to wear Harry Winston's jewels to attend various grand occasions. In addition to close cooperation with Hollywood stars, Harry Winston is also deeply loved by the noble royal family. These include Queen Elizabeth II, the late Princess Diana, the Saudi Crown Prince, the Iranian King and the Indian Crown Prince, all of whom will wear Harry Winston's jewels on major international occasions.

Mainstream users: royalty and famous Hollywood movie stars.

Third place: Buccellati (Buccellati)

Origin: Italy Date of establishment: 19 19 Founder: MarioBuccellati.

Brand story: Since 19 19, Mr. MarioBUCCELLATI opened his first jewelry store in ViaSantaMargherita 19, which is located between Milan Cathedral and Scala Opera House, and BUCCELLATI's works are world-famous. Buzirati puts the aesthetic value that jewelry materials can bring to the works in the first place, regardless of how much it can be worth. Buqilati jewelry shows the world not only luxury and exquisiteness, but also the deep thinking of art contained in it. Completely handmade, authentic weaving and golden carving techniques, rich historical atmosphere ... Perhaps, in today's precious tradition, it is these characteristics that make Buqilati popular.

Celebrity anecdote: There are many prominent members of the royal family among Buccilati's clients. Pope Pixi and XII both like Buccilati's jewelry and gold and silver utensils very much, but Buccilati's artistic atmosphere has touched more artists, such as Italian composer Verdi, the author of operas Madame Butterfly and Turandot, and the Italian conductor Piero Della Francesca Totcani, who is known as "the legend of classical music" and once conducted by metropolitan opera.

Unique skills: Mario has a set of exquisite unique skills, that is, a golden carving skill used by goldsmiths in the Renaissance, which was gradually lost. The craftsmen in Buchilati used several ancient and special knives to carve and weave patterns, giving gold and silver the best ductility and plasticity. Soft "tulle" effect, different gold "weaving" skills, and various gems cleverly inlaid, its exquisite and beautiful style is amazing. With exquisite craftsmanship and perfect design, Mario was praised as the "Prince of Golden Arts" by the famous Italian poet and playwright Gabriel Dunnan.

Mainstream users: royalty, popes, artists.

Fourth place: Van Cleef &; Arpels (Van Cleef & Arpels)

Place of establishment: France; Year of establishment:1906; Founder: MarioBuccellati.

Brand story: Van Cleef & Arpels' story begins with a romantic love story. 1896, Estelle Arpell, a jeweler, married alfred Van Gogh, the son of a diamond dealer in Amsterdam. This legendary marriage laid the foundation for the birth of a great brand. Both sides of the family combine their own expertise to seek the ultimate jewelry art. In the jewelry industry, you can't be indifferent to Van Cleef & Arpels, because it definitely does not represent jewelry in the general sense, but represents noble French temperament. It is a mixture of love and dreams, and it is a self-evident symbol. It is loved by thousands of people and won the favor of everyone in the world.

Celebrity anecdote: Van Cleef &; Since its birth, Yabao has been the top jewelry brand especially loved by nobles and celebrities all over the world. From the Duchess of Windsor, the Queen GraceKelly of Monaco, the Iranian king and queen, to today's Hollywood superstars SharonStone, JuliaRoberts and China movie star Zhang Ziyi, they all choose Van Cleef &; Arpels) jewelry to show its noble temperament and style.

Unique skills: Van Cleef & Arpels has always been committed to improving the appearance of jewelry and avoiding the damage caused by poor and exquisite inlay methods. 1933, Van Cleef & Arrhett invented the "hidden inlay method", which can arrange gems closely together, without any metal seats or claws in the middle, so that the gems can be attached to the skin and show different luster from multiple angles with the limbs. At present, there are no more than six craftsmen in the world who can use the "mysterious inlay method" to reach the peak, belonging exclusively to Van Cleef & Arpels. Van Cleef & Arpels has a 50-year patent for this "mosaic method".

Mainstream users: royalty and stars.

Fifth place: GRAFF

Origin: Britain; Year of origin:1993; Founder: Graf.

Brand story: Graf means the most incredible gem in the world. Unique and absolute high quality is the main feature of Graff jewelry. In the absolute luxury jewelry field of haute couture jewelry, Graf is the diamond among diamonds. Even the decoration of Graf Jewelry Store is very luxurious and elegant, which perfectly reproduces the beautiful and prosperous scene during the Enlightenment and creates the feeling of18th century Versailles. The door of the jewelry store is a lion's head pattern symbolizing dignity and authority, which is found in Graff stores all over the world.

In new york and London, Graf has his own cutting, grinding factory and mosaic studio, and all Graf's jewelry is produced by his own studio. In Graf, visitors can also witness the birth of star diamonds and jewels. First, the designer will draw a sketch on the paper, then select the diamonds according to the size and color marked on the sketch, and then the technicians will complete the whole creation on the solidified paraffin. From creative design to perfect mosaic technology, every work needs hundreds of hours of careful carving by many technicians. Many technicians with unique skills were trained in Graf, and they performed their superb mosaic techniques to a superb level.

Rare treasures: Just like its advertising slogan "Graf's Necklace Extends from a Diamond Mine to a Woman's Neck", 1998, lawrence graf took control of the South African Diamond Group with a ratio of 5 1%, from which uncut diamonds were obtained and then sent to studios in London and new york for polishing. In addition to white diamonds, Graf also owns more than 60% of the world's yellow diamonds. Moreover, Graf is also keen on buying and selling luxury diamonds, such as Graf Venus (10 1.28 carats), Empress Tsar (90. 14 carats), GoldenStar Maharaja (65.57 carats), RojtmanDiamond and so on.

Mainstream users: nobles and celebrities, jewelry collectors.

Sixth place: Tiffany &; Company. (Tiffany)

Place of origin: the United States; Year of establishment:1837; Founder: Charles Lewis Tiffany (Charles Reeves Tiffany)

Brand story: Tiffany has always been aiming at designing original works with amazing beauty. Facts have proved that Tiffany jewelry can not only express the feelings of lovers, but also its original silverware, stationery and table utensils are fascinating. "Classic design" is the definition of Tiffany's works, that is, every stunning Tiffany masterpiece can be handed down from generation to generation. Tiffany's design never caters to the ups and downs of fashion, because it is completely above the trend. Tiffany blue is the iconic color of Tiffany, and its Tiffany blue box has become a symbol of the unique style of American washing.

Celebrity anecdote: Just like Hepburn's famous saying in Breakfast at Tiffany's, "Breakfast at Tiffany's won't make you unhappy", beautiful jewelry can always soothe a girl's fragile heart. In 1960s, Audrey Hepburn, a famous actress, enjoyed gorgeous jewels and praiseworthy bread in front of Tiffany's jewelry store. The pearl and diamond necklace around her neck matched the jewels in the window. At that moment, the classic scenes in the film history were perfectly fixed, and Hepburn's dress in Breakfast at Tiffany's has repeatedly become the source of inspiration for fashion worship.

Product features: Tiffany's creative essence and ideas are full of American characteristics: simple and bright lines tell the calm and detached clarity and charming elegance. Harmony, proportion and organization can be naturally integrated and presented in every Tiffany design. Tiffany's design emphasizes perfection. It can get inspiration from all things in nature at will, leaving aside trivial and delicate affectations and seeking simplicity and clarity. Every masterpiece embodies the innate frankness, optimism and initial wit of the American people.

Mainstream users: celebrities and actresses.

Seventh place: Cartier

Place of establishment: France; Year of establishment:1847; Founder: LouisFrancoisCartier.

Brand story: Reviewing the history of Cartier means reviewing the history of modern jewelry. In the process of development, Cartier has always maintained close contact and contacts with the royal aristocrats and celebrities all over the world, and has become the luxury dream of global fashionistas. Cartier jewelry is deeply influenced by the cultures of Russia, Egypt, Persia, Paris, France and other places, especially the inspiration of oriental colors. Through geometric figures, a completely abstract design is formed to express the characteristics of foreign culture in a special way.

Classic series: the combination of the characteristics of the times and the charm of traditional crafts is the highest realm that Cartier's high-end jewelry series has been pursuing. In smooth lines and clear colors, Cartier interprets the true meaning of beauty, which lies in simplicity rather than complexity, harmony rather than conflict. Its most classic jewelry series include Bridal (Cartier Red Box Wedding Ring Series), Trinity (Tricolor Gold Series: Friendship-Platinum, Loyalty-Gold, LOVE-Rose Gold), Love (Small Screw Bracelet) and PanthèredeCartier (Jaguar Lady).

Celebrity anecdote: Cartier is a royal jeweler in European countries, and is known as "the jeweler's emperor, the jeweler of the emperor". The British royal family once ordered 27 crowns from Cartier for coronation. In addition, the royal families of Spain, Portugal, Romania, Egypt, Prince of Orleans, Morocco and Albania also appointed Cartier as the royal jeweler. Cartier also plays its own unique charm on the stage, and has forged a century-long luxury love affair with the stars. With the development of Hollywood film industry, Cartier has become an ideal partner for producers. Cartier has attracted many directors, stars and audiences and created a unique film and television myth.

Mainstream users: royalty, engaged people, movie stars.

Eighth place: Chopard

Place of establishment: Switzerland; year of establishment: 1860; founder: LouisUlysseChopard.

Brand story 1860, LouisUlysseChopard founded a high-precision watchmaking factory in Jura, Switzerland, which is famous for pocket watches and precision watches. Chopin's watchmaking skills are excellent and he enjoys an excellent reputation in gold pocket watches. 1863, the schaeffler family from Germany bought Chopin, began to associate Xiao Bangbiao with diamonds and music, and created their main series "Happy Diamonds", which was not only happy, but also full of luxury and passion.

Product features: In the process of jewelry creation, the fineness of the gem itself and the infinite creativity of President Chopin are carried out by meticulous jewelry craftsmen. In the silent workshop, time seems to stand still, where jewelers show their exquisite skills and make lifelike works bit by bit. Here, the amazing thing about gems is that the brilliance of nature is perfectly integrated with the creative talent of human beings, thus giving birth to extraordinary masterpieces. Under the skillful hands of craftsmen, magic began to be derived, and the colors and materials of gems were combined and gradually became precious treasures.

Mainstream users: young stars and celebrities.

Ninth place: BVLGARI (Bulgari)

Origin: Italy Date of establishment: 1884 Founder: SotirioBulgari (Sotirio Bulgari)

Brand story: Bulgari originated in Epirus, Greece, and Sotirio Bulgari, the founder of the family, started with precious silver carvings. From the1940s, Bulgari stepped into the stage of diversified development, and introduced exquisite watches as fashion accessories, which were combined with jewelry and silverware series to develop in three lines. After World War II, in order to meet the diverse needs of people at that time, Bulgari made persistent efforts to expand the scope of fine products to glasses, leather goods, perfumes, porcelain and other products. However, even today, Bulgari has been producing in the form of workshops, which makes her works exquisite and artistic, and has high collection value.

Product features: The combination of Greek and Roman classicism and the exquisite Italian manufacturing art have created the unique style of Bulgari products. Its color matching art is dazzling, alternately interpreting fashion and elegance. In order to make the colored gems on jewelry feel mellow and soft, Bulgari began to study and improve the round convex cutting method popular in the East, and used round convex gems to replace multi-faceted gems. This was an impact innovation for the European and American traditional jewelry trend at that time. In addition, Bulgari pioneered a variety of novel and unique inlaid shapes such as heart-shaped gemstone cutting, which was an amazing move at that time. In fact, today, these have gradually developed into the standard of jewelry making.

Celebrity anecdote: 1964, the star sophia loren's Bulgari jewelry necklace was stolen, and the Italian beauty with many jewels immediately burst into tears and was heartbroken. In history, several Roman princesses exchanged territories crazily in order to get the unique Bulgari jewels. Since Bulgari was founded in Rome in 1884, Bulgari jewelry and its accessories have firmly conquered the hearts of all women who love fashion like sophia loren with their gorgeous design style. In fact, Bulgari's jewelry and accessories have long been the first choice for stars to wear at major awards ceremonies around the world.

Mainstream users: royalty, politicians and celebrities, movie stars.

X. Mikimoto Mikimoto

Origin: Japan year of establishment: 1893 Founder: Yuji Yoshiki

Brand story: 1893, Mikimoto, the father of Japanese pearls, cultivated the first perfect pearl, and then founded Mikimoto. 1924, the Japanese royal family designated Mikimoto as a royal jewelry store, not just Japan; Even the British royal family and nobles are its fans, and their crowns and ornaments are provided by Mikimoto in many important ceremony occasions. Only by insisting on producing the highest quality cultured pearls can Japanese cultured pearls have hope! "This is Mikimoto's foresight, and it is also one of the reasons why he won the reputation of" Pearl King ".

Product features: Experts in Mikimoto will use this set of international standards to select materials and only choose pearls with the best quality. They can immediately notice the subtle differences of each pearl, take care of it carefully, and make every effort to ensure the ideal match, taking into account the color, luster and other elements needed to embed a harmonious and pleasing work. For example, a Mikimoto pearl necklace represents roundness and consistency, and symbolizes strict requirements for quality. From a MIKIMOTO pearl, the unspeakable essence marks the pride of the company as the original creator of cultured pearls.