1. According to the query of Sohu News Network, the pursuit of difference: European consumers pay attention to individuality and uniqueness, hoping to show their individuality and style by wearing distinctive jewelry, while consumers in Taiwan Province Province of China prefer to follow the fashion trend and pursue fashionable styles.

2. Different ideas: European and American consumers pay attention to high quality and excellent craftsmanship, while consumers in Chinese mainland and Taiwan Province pay more attention to price and cost performance.