The so-called heterosexual effect is a common psychological phenomenon, which is manifested in activities in which both sexes participate. Compared with activities involving only the same sex, participants generally feel happier, work harder and do better. This is because when the opposite sex participates in activities, the psychological closeness needs between the opposite sex are met, which will make people feel happy in different degrees and stimulate their inner enthusiasm and creativity.
In the process of choosing jewelry, female consumers will feel more confident and happy when they are praised by male shopping guides, which will help improve sales and user satisfaction.