About fifteen percent. The price of a regular jewelry store will not exceed about 15% of the purchase price, but on the surface, the selling price is higher than the purchase price, and the ratio is not necessarily the same. However, jewelry is a special commodity, especially high-grade jewelry. Because of its high value, slow turnover and large amount of funds, the liquidity of such a large amount of funds is very low, and there is no doubt that the cost of using funds will be very high, plus rent, taxes, personnel wages and so on. The profit is calculated.