The main reason why young people choose to buy gold and seldom choose diamonds is that gold is more valuable. Buying gold is equivalent to managing money, but diamonds don't keep their value, and the price will fall when they go out of the counter. Moreover, in recent years, the golden design is novel and avant-garde, which is more in line with the likes of young people. People who are more rational about gold with good value will definitely choose the former.

According to the data given in "20021China White Paper on Gold and Jewelry Consumption Survey", the customers of 75.59 Gold Store are 25-35 years old, indicating that the main consumer is the younger generation, so whether it can be liked by young people now will determine how much sales you can achieve, so how to win the favor of young people is really important.

Now the design of gold is very different from before. Some time ago, I went to the shopping mall with my friends to buy rings, and I found that every model now can let me see it for a long time. Why? Because each one is beautiful, I can still remember the gold ring my classmate wore when she got married. I was really impressed, because the gold ring he was wearing was so corny! After we got married, we all spoke frankly, but it only took more than five years to look good. In order to cater to the preferences of young people, modern gold is also constantly innovating in technology, such as 5G gold, 3D gold, ancient gold and enamel gold. , so that people choose more styles, and even begin to integrate into the elements of the national trend, design, modeling or color is more abundant, so it is more popular with young people. If I get married, I can buy such a beautiful one.

Besides, diamonds were once regarded as family heirlooms because they were both expensive and beautiful. However, with the depreciation of diamonds in recent years and the firm value of gold, more and more young people also know the benefits of gold. People's consumption concept is gradually changing, and they also have a certain concept of financial management. Buying gold can make their money more valuable.

At the same time, as more and more diamonds are found, diamonds are not as rare as before. In fact, diamonds are never very rare. On the contrary, diamond companies have adopted hunger marketing and strictly controlled the number of diamonds in the market, just to ensure the value of diamonds. But in fact, when you buy diamonds at the counter, the actual diamonds are already falling in price. Many of the diamonds we buy are broken diamonds, and the actual value is not high. Some people say they want to buy more than 2 carats. Knowing that ordinary people can't afford it, they changed another routine to ensure the value of diamonds.

In recent years, with South Africa, Russia, Australia, Canada and other countries, the proven diamonds have reached 2.5 billion tons. What does this mean? It means that the price of diamonds has really dropped. One day, when a country sells diamonds at a low price for other reasons, the value of diamonds will collapse, and the diamonds we leave in our hands will depreciate directly, but gold will not happen.

Therefore, no matter from the appearance, preservation degree, people's consumption concept and financial management concept, gold is the best choice now. In rational consumption and fairy tales, now more people choose rational consumption. After all, young ideas and concepts are improving.