Expert: It is better to buy pure gold than thousands of gold jewelry market. So, how should consumers choose? And listen to expert opinions. Suggestion 1: It is better to buy thousands of gold than pure gold. Because both men and women like to take the homonym of "Qian Qian is full of happiness" when they get married, most of the popular gold ornaments on the market are made of thousands of gold. What's the difference between pure gold and pure gold? Who is more cost-effective to buy both? Experts say that there is little difference between pure gold and pure gold, but buying pure gold is more affordable. It is understood that the purity of pure gold is above 99.9%, that is, 999, and the purity of pure gold is above 99%, that is, about 99.5%. There is little difference between the two materials. Some people think that the higher the purity of gold jewelry, the better. Mr. Chen explained that this is actually a misunderstanding. The materials of pure gold and pure gold are almost the same, and the raw material price is only 1 yuan/gram. However, due to the softness of pure gold, the manufacturing process is more difficult than pure gold, so the process price may be slightly higher. At present, the price difference between them in the market is around 4 yuan/gram, of which nearly 3 yuan/gram belongs to the process price. Secondly, gold ornaments are not as pure as possible. Mr. Chen showed the reporter two platinum rings. He said that the higher the purity, the worse the color, and it will be gray. But if some other materials are added to platinum, the color will become crystal clear. Recommendation 2: Shop around and buy by the gram. At present, there are two main ways to sell gold jewelry: "one-price" and "separation of price and fee", but there are still a few businesses selling by piece. What's the difference between selling by the gram and selling by the piece? "Customers who sell by the gram can compare, where there is reference value, but selling by the piece intentionally blurs the value of gold jewelry, and it is difficult for customers to compare." According to the analysis of Mr. Li, the owner of a gold shop, from the current distribution of jewelry stores in Foshan, there are the largest number of gold and silver jewelry stores gathered in Baihua Square of Zumiao. There are not only several foreign brands represented by Chow Tai Fook and Jinliufu, but also dozens of local gold and silver jewelry stores in Foshan, so it is also one of the most competitive areas, and the price war is very enjoyable. Recently, some businesses even offer a 50% discount. Only two foreign brand stores, Chow Tai Fook and Jinliufu, have entered the Oriental Plaza, and the overall sales environment has not yet formed a market. Therefore, we mainly sell fashionable, novel and highest-priced products.