1. Investigation and analysis-Logo is not only a combination of graphics or words, but a standard visual symbol of an enterprise based on its structure, industry category and business philosophy, and fully considering the objects contacted by the logo and its application environment. Before the design, we must first have a comprehensive and in-depth understanding of the enterprise, including business strategy, market analysis and the basic wishes of the top leaders of the enterprise, which are important basis for the design and development of the logo. Understanding competitors is also an important step, and the identification of signs is based on a full grasp of the competitive environment. Therefore, we will first ask customers to fill out a logo design questionnaire.

2. Factor mining-Factor mining is to make further preparation for design and development. Based on the analysis of the survey results, the structural type and color orientation of the logo are extracted, the spirit and characteristics that the logo should embody are listed, the relevant graphic elements are excavated, and the design direction of the logo is found, so that the design work is targeted, rather than the combination of aimless words and graphics.

3. Design and development-with a comprehensive understanding of the enterprise and a full grasp of the design elements, you can design and develop from different angles and directions. Through the designer's understanding of the logo, give full play to his imagination and use different expressions to integrate design elements into the design. Logo must have profound meaning, obvious characteristics, atmospheric shape and stable structure, suitable for enterprises, and avoid stereotypes or popularization. Different signs reflect different emphases or performances. After discussion, analysis and modification, find out the logo suitable for the enterprise.

4.Logo modification-the logo determined in the proposal stage may not be perfect in details. We have modified the logo in different forms, such as standard drawing, size modification, black and white application, line application, etc., which makes the use of logo more standardized, and at the same time, the characteristics and structure of logo will not be lost when it is used in different environments, so as to achieve unified, orderly and standardized communication.