Jewelry store Valentine's Day activity planning scheme 1 I. Purpose of the activity
In 20xx, the jewelry market was generally depressed and partially active. The rise in the price of gold reduces the market heat. The same is true of price wars based on discounts, ignoring brand building and maintenance.
Jewelry, as the industry leader, once again made a strong attack during the Spring Festival, bringing good news to the market and consumers.
Jewelry pursues quality, deduces classics and leads fashion. The purpose of this planning activity is to increase the sales volume and sales volume of the company's products, strengthen brand awareness and reputation, and also launch some new products.
Second, the active object.
Sun Tzu's Art of War said: "All soldiers will win the right combination and surprise." Concentrate superior strength, focus on breakthroughs, and choose key markets for holiday marketing.
1. Activity target: 18-35-year-old fashion group who pursues perfection and individuality and has consumption power.
2. Scope of activity control: give priority to specific areas. (primary and secondary markets)
3. The main targets of promotion: professional women and professional men. Pay attention to craft and pursue fashion; Pay attention to brand; Have a desire for jewelry.
4. Secondary promotion target: focus on decoration; Care about quality and service.
Third, the theme of the event
1, determine the theme of the event.
Price reduction? Price discount? A gift? Lucky draw? Gift certificate? Service promotion? Demonstration and promotion? Consumer credit? Or other promotional tools? What kind of promotion tools and themes should be chosen, taking into account the activity objectives, competitive conditions and environment, and the budget and distribution of promotion expenses. A good theme is very important.
Our theme is: price concessions+lottery+service promotion.
Price discount: according to the actual value of the product plus reasonable profit (40%- 100%), divide the obtained result by its corresponding discount point, and the final figure is used as the product pricing. Choose the lucky number of discount points: 18, 68 and 48.
Lottery: See "Activity Mode" for specific forms.
Service promotion: continue to publicize and launch the company's after-sales service. It can be summarized as eight guarantee services-quality guarantee, exchange guarantee (equivalent exchange in different places), purity guarantee, weight guarantee, maintenance guarantee, scaling guarantee, cleaning guarantee and renovation guarantee.
2. The theme of packaging activities
After determining the theme, we should try our best to "pull the tiger skin as a banner" in art, dilute the commercial purpose of promotion, and make the activities closer to consumers and more impressed them. This part is the core part of the promotion plan. We should strive for innovation and make the activity shocking and exclusive.
The theme of this promotion activity is "nobility, respect and peace". (See brochure for details)
This theme should be highlighted in the setting of the whole store environment. The uniform dress of employees is red and yellow, preferably Tang suit, to express the tradition and peaceful meaning of the Spring Festival.
Halogen lamps should not be dazzling. Choose some soft and warm light, but don't be ambiguous. Secondly, you can choose some elegant, soft and festive background music to play in different periods. Some customers may not see the counter, but they are attracted by music and become potential customers.
Other settings, such as flags, lanterns, POP, booths, etc. The festive and peaceful atmosphere of the Spring Festival should be highlighted as much as possible, and the exquisite image of X Company should be highlighted at the same time.
Fourth, the way of activities.
1. Identify partners: Combining with shopping malls, distributors and franchisees can integrate resources and reduce costs and risks. The marketing director is responsible for the specific public relations, and the form, time and place of the event are finalized with the mall. Use the large-scale promotion of the Spring Festival in shopping malls to attract their popularity.
2. Determine the degree of stimulation: In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target object. The higher the degree of stimulation, the greater the response to promoting sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment. It is suggested that the company hold a lucky draw at various sales outlets: all customers who buy X jewelry during the event:
If the amount is less than 1000 yuan (subject to the actual settlement, the same below), you can get a lucky draw, which is limited to the same day (the same below), or you can receive a consolation prize directly;
The amount is 1000-3000 yuan: get two lucky draw opportunities, or directly receive the fifth prize;
Amount of 3,000-6,000 yuan: get three lucky draw opportunities, or directly get the fourth prize;
The amount is 6000- 10000 yuan: get four lucky draw opportunities, or directly receive the third prize;
The amount is 10000-20000 yuan: get five lucky draw opportunities, or directly receive the second prize;
Award setting (seven grades in total), grand prize, first, second, third, fourth and fifth prizes, consolation prize. The specific content remains to be discussed.
Verb (abbreviation for verb) Activity time and place
Activity time: 65438+1October 24th-February 7th.
The event was held at all sales outlets of xx Jewelry Company at the same time.
Promotion activities are held in counters and island cabinets located in shopping malls. Do not engage in off-site sales.
Jewelry store Valentine's Day activity planning scheme 21, activity theme
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time
65438+1October 23rd-February 20th
Fourth, the venue
Xx jewelry xx area each selling point
Verb (abbreviation for verb) organizer
Xx jewelry co., ltd
Sixth, the details of the incident.
Divided into three parts
1, dedicated to lovers who can spend Valentine's Day.
2. Dedicated to lovers who can't spend Valentine's Day.
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can * * * spend Valentine's Day together, write a romantic poem with him (her) * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) in this life, and * * * continue the fate of previous lives.
2. Dedicated to lovers who can't spend Valentine's Day. You have him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
3. In the days when the colorful discs dedicated to single aristocrats are paired, let's put down our burdens for a while and have a date with the meteor, believing that it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel.
Highlights 1
"Heart-to-heart Star Wish" makes a sincere vow to you, so that the meteor can carry your true feelings and travel to every corner of the world. I believe that the dream in your heart can be realized. (Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. ) props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of meteors.
Activity highlight 2
Participants in the "Solicitation of Truth Manifesto" will fill in your manifesto on the cards specially made for you, and we will select the most creative manifesto, the most touching manifesto and the most romantic manifesto on March 3rd. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.
Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully. In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.
Activity highlight 3
"Shopping courtesy" All customers who shop on February 14 will be given small gifts.
Activity highlight 4
You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun! However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day. Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.
Seven. Site layout
Each selling point has set up a special area to display the recommended products of this event; In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity". Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor. Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point). Hang a flag: a romantic meteor, with our sincere vows across the sky; X-frame: displays the event content.
Eight, preliminary preparation
1, personnel arrangement xxx
2, material preparation xxx
Jewelry store Valentine's Day activity planning scheme 3 I. Purpose of the activity
1, improve brand awareness, reputation and praise;
2. Increase product sales.
Second, the theme of the event
Xxx's poems "Love" and "Flowers" mean walking on Qixi.
translate freely
Poetry:
Poetry and songs are always the hobby of literati and poets; Shaking one's head, waving one's hand and wagging one's tail are also the image expressions of these literati and poets. Scholars are also symbols of civilization in a sense, and they represent the spiritual civilization of an era. Therefore, in order to attract the participation interest of these literati, it is necessary for us to set up some cultural sections.
Love:
A love word interprets all the "love" in the world, including love, affection, friendship and other feelings. It can be seen that xxx cherishes every feeling in the world and thanks every feeling in the world. As a result, xxx has become the embodiment of "love". Where there is love, there is xxx, and where there is light, there is xxx. Xxx is the messenger of "love". With such a profound connotation, it is possible for us to make xxx a famous saying similar to "Give a gift to melatonin". Now, let's not criticize whether melatonin advertising language lacks creativity. Judging from its monthly sales volume, such a slogan is successful. After all, it is correct that advertisements that can create sales are good advertisements.
Flowers:
Where there are lovers, there are flowers; Where there are flowers, there are lovers. It can be seen that the meaning of flowers on lovers is so different. Here we also pick flowers as a theme of this activity, which is very necessary.
Meaning:
Poetry, emotion and flower meaning come from the homonym of poetry and painting. The meaning originally had no special meaning, but when used here, it extended a special meaning and a special function. That is a series of functions. From the whole activity, a word "meaning" connects scattered small fragments into a whole. A word "meaning" also runs through the ongoing activities, which can be described as a meaningful and lively activity culture.
Stroll:
In itself, it gives people a very distant and romantic feeling. Adding two poems "love" and "flower" in front of it is like an elegant angel floating towards us with these two poems. Beautiful angels have brought us the beauty of civilization, true love and flowers on earth. Did you really give up?
Do you have to waste such a beautiful day? If you don't want to, then do it! On the other hand, the use of "Zou" also makes the whole idea lively, moving and vivid.
Third, the activity time
20xx August 20th
Fourth, the venue
Selling point of xxx jewelry in North China
Verb (abbreviation for verb) is the co-organizer of the activity.
Major news media
Sixth, the details of the incident.
1, poetry
Collect works about "poetry" for the society.
Requirements: The works mainly reflect fashion culture (jewelry), and each person is limited to 1-3 pieces.
Evaluation method: All manuscripts are selected by experts hired by xxx, and finally evaluated by China Poetry Society. The results of the competition and the winning works will be published on the website.
Award setting:
First prize 1 name, xxx
Three second prizes, xxx
Ten third prizes, xxx
Twenty merit awards were awarded to xxx.
Time and address:
(1), the deadline is July 3, 20xx1.
(2) Submission address:
(3) The awarding time is to be determined.
2. Love
A love story explains all "love" in the world. With love, the world is full of sunshine. On this day full of love, xxx dedicates and enjoys love with you.
Xxx loves one.
The activity of this unit is a sublimation of the opening ceremony of xxx Jewelry Palace, paying attention to the social poor groups that permeate all the time, so that there is xxx where there is time to stay, and there is love where there is time to stay.
Formation: Time =xxx= Love
Every time you buy 1000 yuan of jewelry, you will have 10 yuan as a love fund and deposit it in xxx. We will hand it over to the Hope Project Office under the notarization of the notary department in accordance with legal procedures, all of which will be used to help poor children successfully complete their studies and grow into useful talents of the motherland.
Xxx loves er.
The activity of this unit is a continuation of the opening ceremony of xxx Jewelry Palace. As an activity, it is not done out of thin air, but must continue. Slogan: xxx will spend a meaningful Valentine's Day with you, "Friendship between Valentine's Day and children in poverty-stricken areas"
Activity form:
Xxx organized a group of caring young friends and spent a meaningful Valentine's Day with the children of Hope Primary School in Lujiayu Village.
Activities: package jiaozi, play games, take photos, etc. Activity time: Depart at 9: 00 a.m. and arrive at the scene at about 1 1: 00-2: 30, and invite jiaozi to play games and take photos. Come back at five.
Activity significance:
It is a very meaningful activity to spend Valentine's Day with children, so that young people living in big cities can understand the sufferings of children in poor areas, thus inspiring their deep love, which has been sublimated from simply preaching love to a broader sense of love.
Xxx loves three.
United TV has produced a program suitable for TV. For example:
For the model contest that has been in love for a long time, set up a 3-5-minute location section, tentatively named xxx "Souxiu" big action; The location host of TV station will go to fashionable places (such as the selling point of fashion accessories, etc.). ), roads, campuses ... all kinds of places where you can find intimate beauty. First of all, a beautiful woman should have love and her own personality in order to become a love model of xxx in this issue and give a beautiful love gift to xxx.
Variety is a golden file, specializing in "xxx loves beauty xxxxx". The location host of the TV station went to the streets, consumer places and other places to find beauty. The column needs live broadcast to find caring beauty. Match the winners on the spot and give xxx exquisite love gifts.
3. flowers
Shoppers presented flowers that day.
4. Italy
As a big link of integration, xxx also has an unexpected gift.
Anyone who buys jewelry worth more than 5000 yuan (including 5000 yuan) at xxx jewelry counter can buy it back at the original price three years after the date of purchase.
Our intentions are: on the one hand, xxx guarantees the appreciation of jewelry; On the other hand, after three years, you may no longer like this jewelry, or you need money badly, but you are embarrassed to borrow money. Then, we will help you solve the urgent task. You can take the jewels and get the money back! Warm and fast.
Jewelry store Valentine's Day activity planning scheme 4 I. Activity time:
20xx August 20th (Valentine's Day in China)
Second, the theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Third, the event background:
Think twice about your relatives during the festive season. 20xx is connected with February 14 (Valentine's Day, the eighth day of the first month)-February 2 1 (Lantern Festival)-March 8 (Women's Day). Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. Women's Day is a festival for women and men to express their feelings. What people think most at this time is their lover or lover. People will think of sending flowers to their lover or lover, and at the same time, they will also buy gifts (such as jewelry and cosmetics), so we cater to this psychology and specially introduce a novel and unique gift-the sweet-talking rose, so that people can express their love and gratitude to their lover or lover with the sweet-talking rose while giving gifts, so that xx jewelry can be attached with emotional meaning and impress consumers with emotional appeals.
Fourth, the purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xx jewelry brand and seize market share;
3. Further improve the brand reputation of xx jewelry for long-term promotion and sales.
Verb (short for verb) activity:
1, activity:
(1) Advertise activities on February 20th, February 2nd1Sunday (February 2nd1Lantern Festival) and March 7th in local daily newspapers or evening newspapers with a large circulation, with the theme of "Sweet-talking roses-XX jewels convey your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys 1000 yuan or more in xx jewelry store/counter will be given a "sweet rose". This activity is to let people express their love and gratitude to their lovers on Valentine's Day and Women's Day on March 8, and mainly uses "sweet roses" to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers.
Jewelry store valentine's day activity planning scheme 5 1. Where there is love, there is love.
Open your eyes and look for the treasure of love.
A word love explains all the "love" in the world, including love, affection, friendship and other feelings, which shows the broad connotation. Aihengxin Jewelry cherishes every feeling in the world and thanks every feeling in the world. As a result, Aihengxin jewelry has become the embodiment of "love". Where there is love, there is Aihengxin jewelry, and where there is light, there is Aihengxin jewelry. Customers who come to the store can participate in the "Aibo" activity, look for a small label with the words "Love is Hengxin" on the jewelry label in the store, and collect the labels with seven words to exchange Aibo for free. The awards are set as follows:
K gold necklace, gold rose and other five treasures, worth xxx yuan.
Second, the rose flower language expresses the mind.
Where there are lovers, there are flowers; Where there are flowers, there are lovers. During Valentine's Day, you can get a rose with the meaning of "I love you" when you shop all over 500 yuan with Aihengxin jewelry, which adds a bit of romance to your gift.
Detailed rules:
Shopping can get 1 rose, which means "you are the only one for me"
500-999 RMB 3 for "I love you"
1000—— 1499 yuan, with five meanings of "love you without regrets"
1500-2,499 yuan, 9 branches mean "everlasting"
2500-3499 yuan 10 branch means "heart and soul"
3500-4999 yuan 12 branch means "soul mate"
More than 5,000 yuan and 20 sticks represent "love you forever, and this feeling will never change."
Third, love "double happiness"
During Valentine's Day, we carefully prepared an activity for you to test whether your cooperation with your lover is a fun game, "Love with music". Make you happy and have a chance to win the grand prize after shopping.
Detailed rules:
Couples who shop in 500 yuan and above each take a chopstick, and they cooperate to put ping-pong balls in one basin into another basin for one minute. The more clips, the bigger the prize!
Prize setting:
3 to 4 balls of chocolate
5 ~6 balls xxxx
7 ~8 balls xxxx
9 ball ~ 10 ball xxxx
1 1 ball or more xxxx
Activity conditions:
500-999 yuan 1 time.
1000- 1499 yuan twice.
1500-2499 yuan 3 times.
2500-3499 yuan for 4 times.
3,500-4,999 yuan for 5 times.
More than 5000 yuan for 6 times.