1. Basic information and advantages of the enterprise
Shenzhen Zuzhiyun Jewelry Co., Ltd., established in 2000, is a diversified large-scale enterprise. Business scope covers jewelry, real estate, hotels, cultural tourism, energy and other fields. Headquartered in Shenzhen, China, its jewelry business includes jewelry design, production and processing, wholesale sales and franchise chain. It has five branches in Hong Kong, Beijing, Shanghai, Shenyang and Nanjing, and diamond and gold purchasing centers in Antwerp, new york, China and Hong Kong. At present, the company has customers all over the world, and its products sell well in more than 30 countries around the world. There are more than 300 stores in Chinese mainland, and the terminal retail network covers the whole country. The company has successively won many social honors such as "China Famous Trademark", "China Famous Brand", "Executive Director of China Jewelry and Jade Jewelry Industry", "Vice President of Guangdong Jewelry and Jade Jewelry Industry" and "AAA Credit Enterprise with Enterprise Credit Evaluation".
For a long time, Diamond Charm has adhered to product-centered, established a number of its own factories, built an excellent design and production team, continuously introduced advanced production technology at home and abroad, and successively introduced a number of world-class jewelry processing equipment from the United States, Germany, Italy and other places, raising the technology of Diamond Charm to the international leading level. At the same time, the company has set up an international market development department to keep close contact with jewelers in Europe, America, Southeast Asia, China, Taiwan Province Province, Hongkong and other regions, and maintain regular exchanges in product design, technology and market demand. Based on mature product development experience and processing advantages, Zuzhiyun has become the representative of advanced jewelry technology in China.
20 12 China jewelry yearbook
20 12 China jewelry yearbook
In the past ten years, Diamond Charm has developed hundreds of thousands of precious metal inlaid jewelry and K gold jewelry styles. By digging deep into the emotional value of jewelry and interpreting it with unique theme creative packaging, each piece of jewelry is endowed with rich soul. It has successively launched original jewelry design series such as Fortune, Happy Diamond, Lifelong Brand Jewelry, Apple Diamond, Time Passing, Happy Little Turn, etc. , the market share ranks in the forefront of the industry, of which the market share of Fulinmen, Happiness Diamond and Lifelong Brand Jewelry is as high as 90%.
Since the establishment of the company, the production and sales of jewelry have increased year by year, and all economic indicators have doubled. There are thousands of high-quality customers all over the world, and the products sell well in China, Hongkong, Macau, Southeast Asia, Europe and America and other countries and regions.
2. Enterprise innovation and achievements
20 12 China jewelry yearbook
20 12 China jewelry yearbook
With the development of the enterprise for more than ten years, the product design of diamond charm jewelry is constantly innovating, and the unique charm of diamond charm permeates the complete product chain, integrating originality, cutting-edge, high quality and high technology, setting off a jewelry trend engraved with the brand of "diamond charm" in the jewelry market. The original jewelry design focuses on three classic series of "Lucky", "Happy Diamond" and "Lifelong Brand Jewelry", which has repeatedly created miracles in jewelry sales. "Lucky" jewelry series, innovative use of bearings to connect the upper and lower layers of products, the upper layer can rotate 360 degrees freely. This kind of creative and smart modeling design broke the current situation of single product design in the jewelry market at that time, with a 360-degree creative rotation. With the beautiful meaning of "making a fortune by turning left, eliminating disasters by turning right, and not keeping peace", it has brought unique visual and emotional experience to consumers and won the love and pursuit of many consumers. The "Happy Diamond" series takes the original jewelry culture, innovative personality and fashion art as the core, and combines traditional oriental elements with Baroque design style, with exquisite and ingenious artistic characteristics. "Happy Diamond" series products cater to the simple and unique attitude and personality of fashionistas, and arouse people's desire for a better life with romantic western art and culture. The surface of this series is made of special glass for mechanical watches, and the bottom is made of special glass, purple sand, mother of pearl or black agate. With special technology, exquisite diamonds, sand and colorful treasures are embedded as accessories in the closed space of both sides. Accessories are free to move, both moving and static, which embodies a cultural thinking of modern design and integrates artistic appreciation value, practical value and rich cultural connotation. "Lifelong Brand Jewelry" series expresses the affection of "lifetime" with the element of "cup". As an exclusive token to convey love, it proves the strongest and most eternal emotion from different angles and becomes one of the most characteristic products with emotional value in the jewelry market. Up to now, the three series have won a number of design patents, which have injected fresh blood into the product design of Chinese jewelry industry with original jewelry creative design, fine craftsmanship and characteristic emotional culture, making it a representative of diamond charm jewelry classics.
20 12 China jewelry yearbook
Subsequently, the company continued to innovate, improved design and technology, and injected more artistic and cultural elements and emotional values. 20 12 Diamond Charm is a timeless classic of three series of jewelry, which is innovated and developed on the basis of the advantages of the original jewelry design. "lucky strike" series: changing the original material and conceptual design, using colorful gold and moist Hetian jade as raw materials, two series of "Golden to Jade" and "Happy Wheel" are extended. Continue the process of 360-degree free rotation, inject traditional cultural characteristics, integrate the elements of "jade culture" and "Chinese style" into jewelry design, and at the same time carry out creative theme packaging, giving China traditional culture a fashionable atmosphere. "Happy Diamonds" series: Incorporate more joyful elements, develop two series of "Ocean" and "Love Begins", and the joyful atmosphere is full of energy. Or the happy role in the ocean, or the sweet touch of pursuing the first love, each product has different emotions, but it profoundly depicts the infinite charm of happiness. "Lifelong brand jewelry" has also been emotionally sublimated. On the basis of the original "cup" shape, it injects the element of "lock" and sublimates into the emotional concept of "locking love for life", making it a perfect token of love. 20 12, the three classic series have completed the perfect promotion of rich cultural connotation and emotional value, reproduced the classics, met the individual needs of different consumers, and promoted the development of enterprises to be more brilliant.
3. Future development planning
Nowadays, in the rapidly developing Chinese jewelry market, the competition is escalating, and the focus of competition has begun to shift to the brand. At present, there are few strong brands in the domestic jewelry industry, so in recent years, many enterprises have upgraded their brands and re-planned their brand development strategies. Diversified and differentiated brand development strategy has become the direction of enterprise's future development planning. Dig deep into the value given by the enterprise itself, create brand-new characteristic value, formulate clear brand positioning, and effectively cooperate with other marketing communication means to make the enterprise stand on its feet for a long time.
For Diamond Rhyme, which takes original and characteristic products as the development center, products are the foundation of enterprise development. Rhyme of Diamonds is committed to taking the multi-style jewelry route as the development core, showing unparalleled creativity and unique value system. In the future development planning of the enterprise, we should proceed from reality and adopt five persistent strategies: first, we should continue to increase investment in product upgrading and transformation to continuously improve products; Second, insist on constantly strengthening brand expansion and extension; Third, insist on growing up with target consumer groups and opinion leaders; Fourth, adhere to professional ideals, work standards, excellent team and thoughtful service; Fifth, persistent pursuit of perfection. Enrich the cultural characteristics and connotation design of original jewelry, establish a perfect product development system, and promote product innovation culture. Continue to invest in pillar jewelry series, explore and innovate original jewelry culture series, organically combine jewelry design, production, packaging, publicity and sales through modern all-round marketing means, improve the competitiveness of Diamond Rhyme products, increase the added value of Diamond Rhyme products, flexibly expand the product brand market in an efficient way, form the unique core competitiveness of Diamond Rhyme, and enable enterprises to continuously improve and reach new heights in the future development.
20 12 China jewelry yearbook
20 12 China jewelry yearbook