Legal analysis: A price of gold can't be returned 100% after being bought, which needs to be settled through negotiation between both parties. Most gold shops have no reason to return goods for seven days. If it is not a quality problem, it cannot be returned. If it is a quality problem, it will not be returned at the original price. If the following quality problems are found, consumers can choose to return, exchange or repair them:

1. The contents of precious metals such as gold, platinum, palladium, silver products and K gold in precious metals, jewelry and its inlaid products are not enough to be marked on invoices or ornaments.

2. The gold, platinum, palladium and silver products in precious metals, jewelry and inlaid products priced by weight are not enough to be marked on invoices or ornaments.

Goods purchased in a physical store are generally not suitable for seven days without reason, except that the merchant promises to return them for seven days without reason.

Legal basis: Article 25 of the Law of People's Republic of China (PRC) on the Protection of Consumers' Rights and Interests. Operators sell goods through the Internet, television, telephone and mail order. Consumers have the right to return goods within seven days from the date of receipt without giving reasons, except for the following goods:

(1) ordered by consumers;

(2) Fresh and perishable;

(3) Digital commodities such as audio-visual products and computer software downloaded or unpacked by consumers online;

(4) newspaper delivery.

In addition to the goods listed in the preceding paragraph, other goods that are not suitable for return according to the nature of the goods and confirmed by consumers at the time of purchase are not returned without reason.

The goods returned by consumers shall be in good condition. The business operator shall refund the commodity price paid by the consumer within seven days from the date of receiving the return. The return freight is borne by the consumer; Unless otherwise agreed between the operator and the consumer, such agreement shall prevail.