Shenzhen Baitai Jewelry Co., Ltd. is a large-scale gold jewelry processing manufacturer integrating jewelry research and development, production and processing, wholesale and retail, with an annual production and processing capacity of 100 tons. It owns a number of wholly-owned subsidiaries and holding companies such as Shenzhen Jinbaitai, Hangzhou Hangmin Baitai, Shenzhen Baitai Diamond Jewelry and Shenzhen Baitai Jewelry. It has a modern large-scale factory of nearly 20,000 square meters. Production and operation of gold jewelry, gold jewelry, high-grade diamond inlay, K gold and other jewelry wholesale and related supporting business. Baitai is committed to expanding the gold and jewelry market in China. At present, it has joined nearly 300 chain stores, forming a brand synergy of processing and manufacturing and terminal channels. Baitai has been focusing on the production and processing of gold jewelry for 0/5 years, and has successively won the honors of "China Famous Trademark" and "China Famous Trademark".

2009 China Jewelry and Jade Jewelry Guide

1. segment the market and deduce the fashion future.

Implementing brand differentiation strategy is the only way for enterprise development. Baitai Jewelry implements product differentiation strategy according to market segmentation and consumer demand diversification. Through innovation in product research and development, marketing and promotion, we have launched four product brands: Huangguan Fashion, Baitai Jewelry, Shangjinyuan and Baitai Diamond Jewelry to meet the needs of various consumer groups and lead the fashion trend.

2. Grasp innovation and promote development

Innovation is the driving force of enterprise development. Baitai Jewelry has a persistent pursuit of independent innovation. Established the Baitai -SIAT Gold Technology Joint Laboratory with Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, and established long-term strategic cooperative relations with well-known universities such as Shenzhen Graduate School of Tsinghua University to carry out innovation and reform. The company develops thousands of new products every year, applies for 9 national invention patents, and has obtained 4 utility model patents, 63 appearance patents and 2 copyrights/kloc-0.

3. Emphasize culture and brand

Baitai Jewelry has gone through the process from simple logo to emotional appeal, and then to today's cultural appeal. In 2006, Baitai first put forward the new concepts of "cultural gold" and "fashion gold", vigorously tapped the essence of national culture, absorbed the latest international fashion, combined with its own technological advantages, showed its unique style in product design and enhanced the added value of gold products.

In August 2009, Baitai Jewelry established the brand slogan of "harmony but difference" as the core, "harmony but difference, Baekje Baitai" as the brand DNA, and "everything is harmonious with Baekje Baitai" to promote the sublimation of Baitai brand.