Summary of Jewelry Work 1 Marketing of Emerald is a highly professional job. In a sense, it needs unique marketing skills more than diamond marketing. Jade sales is a hard and meaningful work, which requires salespeople to learn constantly and sum up practical experience in order to become a qualified jade salesperson.
First, learn to eliminate customers' concerns.
In the jewelry market, the jade market is the most complicated and chaotic market, mainly because many other jade varieties are very similar to jade in appearance, and B-grade jade and C-grade jade are shoddy, which has brought negative influence to the jade market. Because most consumers have limited ability to identify jadeite, especially the rising price of jadeite, consumers or investors dare not believe it easily. Therefore, the primary task of jade sales is to let customers eliminate this concern, let customers believe in the products of our company and our store, and establish confidence in buying products of this brand.
Second, strive to attract customers to build trust in us.
It is necessary to guide customers to be familiar with this brand and product with appropriate language. For example, we only deal in one kind of jade; All our jade ornaments have been appraised by appraisal institutions and are equipped with appraisal certificates. The authenticity of the certificate can be inquired through the Internet. This is a real jade. These languages help customers to eliminate their sense of vigilance and build confidence in the company's products. Only when customers have confidence and trust in the products will they have the desire to buy the products of the company.
Third, stimulate customers' desire to buy with cultural connotation.
We should use the cultural connotation of jade to stimulate customers' interest in buying jade ornaments, such as wearing jade ornaments as amulets to keep fit. As an ordinary person, everyone wants a safe life, a happy family and good health. These special functions in jade consumption culture will definitely stimulate customers' interest in jade jewelry, and then lead to buying behavior.
Fourth, we should have a good understanding of the product itself.
As a jade salesman:
1, have a comprehensive understanding of jade professional knowledge. Such as the color, water head, texture and process evaluation of jadeite, which is the basis of selling jadeite. Many customers may have a strong desire to buy jade, but due to the lack of jade identification knowledge, they are at a loss in the face of the chaotic jade market. With this knowledge, you can introduce your products to customers first, win the trust of customers, and let customers buy with confidence.
2. Have a comprehensive and profound understanding of the historical background and cultural connotation of jade consumption. Vigorously promote the jade culture of the Chinese nation to consumers and stimulate their desire to buy.
3. Grasp the customer's purchasing psychology, and conduct targeted guidance and dumping to turn the customer's purchasing desire into actual purchasing behavior.
Most consumers' familiarity with jade knowledge and jade craft is unprofessional or half-baked. Jade sales staff should be familiar with the quality, technology and cultural connotation of jade with their own knowledge and experience. Through the comparison between different products, let consumers feel and be familiar with what is high-grade jade and what is the high-quality craft that embodies the exquisite carving art of the Chinese nation; Through the explanation of the meaning of jade jewelry, let consumers know the beautiful meaning represented by each jade jewelry, and expect the ownership of the selected jade jewelry. If we can achieve this effect, our dumping will be half successful.
Summary of jewelry work 2 time flies, the sun and the moon fly like a shuttle, and half a year has passed in a blink of an eye. Looking back on my work this year, I can say that I have made some achievements, but there are also many problems. In order to do better in the future, my work is summarized as follows:
I. Work Review
I love my job, have a strong sense of responsibility and dedication, go to work on time and abide by various rules and regulations. In the first three months, I worked actively, studied professional knowledge seriously, had a correct working attitude and was serious and responsible. However, in the last three months, the work was relatively negative, and the task was not completed well, only 80% of the task was completed.
Second, shortcomings in the work.
1, poor marketing, not giving full play to personal abilities.
2. Lack of enthusiasm and initiative; Sometimes bad sales are negative, and the summary after sales failure is not enough. Every sales failure has its reasons, such as whether the jewelry recommended to customers meets the needs of customers, and whether the attitude towards customers is blunt, which causes customers' dissatisfaction. The service quality needs to be further improved.
3. Insufficient psychological grasp of customers.
Third, the direction of future efforts
1. On the basis of consolidating achievements, we should strengthen our understanding of jewelry, improve our own sales skills and learn from the successful experience of others. Summarize the causes of failure and correct them in time.
2, constantly strengthen quality training, to further improve the level of business.
3. Welcome customers with a good mental state, receive customers in time, analyze and classify customers, communicate with colleagues, find shortcomings, help each other and improve together.
4. Grasp customer psychology, learn from advanced colleagues, learn from experienced colleagues, correct service attitude, strive to continuously improve jewelry sales, and strive to improve the reputation of jewelry brands and jewelry stores.
In the past work, despite some achievements, there are still some shortcomings. In the future work, I will seriously study my business knowledge, and strive to make my work performance reach a new level in an all-round way to ensure the completion of the tasks throughout the year.
Summary of Jewelry Works 3 In a blink of an eye, the year of 20XX will soon pass, and we will greet the arrival of 20XX with confidence. In the past year, we were both happy and bitter. Generally speaking, we have successfully completed the sales task stipulated by the company. In the X years of xxx, we have always insisted on treating every customer with a sincere and professional attitude, and strived to provide training in line with their style. We can basically grasp the customer's psychology, use the customer's psychology to seize every customer who has the intention to buy, and strive to increase the sales volume of our xxx and further enhance the brand awareness. In xxx, a big stage to show my talents, I also made many new friends, and I also thank my colleagues and leaders who have fought side by side. The following is my year-end summary:
First, study hard and strive to improve.
Must learn a lot of professional knowledge, as well as the relevant knowledge of the shop assistant industry, so as not to be eliminated in the continuous development and changes of the times.
Second, keep your feet on the ground and work hard.
As a qualified salesman, we must be familiar with professional knowledge, work hard, step by step, take the tasks assigned by the leaders seriously and deal with them in time.
Third, the existing problems
Through this year's work, I also clearly saw my own shortcomings. As long as I don't follow up and pay a return visit to the customers who are interested in buying, I will make a good record in my future work and pay a regular return visit to make them all our old customers. In a word, I have gained a lot through hard work. I firmly believe that I can do well as long as I work hard. I summed up three points to do my job well:
1. Serve every customer warmly. We receive all kinds of customers every day. No matter how difficult the customer is, whether it is our potential customer or not, we should serve warmly and explain with a smile.
2, full of passion for work, no matter how boring our daily work is, we must maintain a high degree of responsibility and enthusiasm.
3. Control your emotions, treat every customer equally, be arrogant and patient with every customer who enters the store.
Customers are our parents. Only by serving customers well, making customers agree with our products and buying our products can we make money. With customers, we can guarantee our sales work and get our salary! When our work is finished, our sales volume increases, and we can get more bonuses.
The customer is God, and God is always right and rational, so we should not argue with God about right and wrong, because if you offend a customer, you may lose a group of consumers, so we salespeople must take this sentence as the premise of everything. If you are a very picky and cautious customer, you must try your best to do everything well, which is also an exercise for yourself. When we say that customers are speechless and do things that satisfy customers, it proves that we have the ability to convince customers that our sales will continue.
Never underestimate every customer, we should impress them with sincerity. Treat every customer seriously and make every customer satisfied. As xx told us, the founder of xx said: There is a market behind a customer, and there is only one boss, that is, our customer, who pays us a monthly salary. Only he can fire everyone below the chairman. It's simple. As long as he changes his shopping habits and buys in other stores, we must always remember this sentence and know who paid us, so that we can get more rewards.
Each of our employees should do the following:
1, love their jobs and sales. Anyone will only do what he likes with his heart, so as a salesperson, he must first love selling, like communicating with others, dare to take pressure and be proud of winning or losing. Only in this way can we have a good mood.
2. Have a grateful heart. Xxx has provided us with such a huge stage, and customers have provided us with a place to display our talents, so we should have a grateful heart and work hard and struggle with this grateful heart.
Jewelry Work Summary 4 I am honored to join the xx diamond sales team in Beijing. Although I have nearly five years of experience in jewelry sales, working in a company specializing in diamond sales still makes me feel the challenge of my work. I repositioned myself, re-integrated my industry experience and store experience, combined with the actual situation of Wangfujing store and the relationship with customers, and re-studied and studied how to do sales like a primary school student. In my opinion, the work experience of senior employees and store managers in the past can only represent that I have been recognized by the original company. If I make some achievements in my new company, I need to have a normal heart, a self-motivated, a persistent heart and an innovative spirit of keeping pace with the times.
In a blink of an eye, more than two months passed. With your help and your own efforts, I have gained a lot in my work and have a lot of thoughts and experiences. As the time for becoming a full member approaches, we will summarize the previous work and put forward some suggestions to the company in order to do all the work better in the future.
I joined our company in February. Before I joined the company, I carefully investigated the business district of Wangfujing. I found that although Wangfujing Shopping Mall has convenient transportation and high population density around it, its potential consumption energy has not been released. Mainly because although the population here is dense, most of the people who live here are employees of large state-owned enterprises. After the reform and opening up, their income went from bad to worse. Many enterprises went bankrupt and reorganized, and their household income accumulated little, so they were very harsh on luxury consumption. In addition, although some new immigrants have bought houses, most of them are young people, and their mortgage burden and meager income also make them more cautious in jewelry consumption. Besides, although the traffic here is convenient, it is a bus fast lane, and many people just pass by here. Because there are no government agencies and bustling business districts here, they don't stay here for consumption. In this way, Wangfujing shopping mall is not easy to attract high-end consumer groups, which brings many difficulties to the sales of luxury goods. Based on the above situation, I pay more attention to improving my business ability and sales skills after joining the company. Mainly from the following aspects to make efforts.
1, quickly understand our company's corporate culture, product positioning and sales strategy.
Familiarity with a company's corporate culture and product positioning is the basic condition for doing a good job. My previous company was a company with a long history. The company attaches great importance to educating and edifying employees' corporate culture, so that employees can take the company's history and ideas as an integral part of their own behavior and act consciously. However, there is no difference in the culture of each company, only the degree of integration and matching between culture and the company itself. The new company has a new cultural concept. I want to integrate into the culture of the new company as soon as possible and overcome the influence of the old company culture on my sense of identity with the new company.
Through the study, I know that xx Company is a company full of new vitality, and is committed to achieving the goal of "let everyone who is eager to own diamonds get diamonds that suit them". The company respects the uniqueness and uniqueness of everyone's emotions, just like each side of a diamond has a different luster. Fully embodies the lofty humanistic spirit and humanistic care, so that diamonds are full of temperature and exude charming fragrance.
After nearly 20 years of development, our company has formed an industrial model of design, development, production, packaging and sales through cooperation with top international diamond production institutions, so that consumers can truly enjoy the global diamond resources synchronized with the world.
This gives us sales confidence and strong guarantee. The company integrates resources from a high starting point, and has done a good top-level design and thinking in channel development, product design, price competition, quality assurance, full service, publicity and promotion, which makes our company's sales strategy very clear. Point out very accurate goals for our efforts.
2. Improve your sales ability and skills.
As a front-line salesperson, sales ability and skills are directly related to the achievement of the company's sales goals. Sales ability is the performance of a terminal sales consultant's comprehensive strength.
In cognition, sales staff should fully understand the essence and characteristics of products and give them beautiful stories, so that customers can gain more spiritual super-added value while buying products and increase their recognition of products.
In terms of emotional experience, salespeople should give products different aesthetic experiences and love their products almost obsessively, so as to convey their feelings to customers, so that customers can be filled with warmth and love when wearing diamonds and increase their loyalty to products.
In terms of behavior expression, salespeople should learn superb product display skills, consider each other's wearing needs and display them reasonably. Sales consultant is the best mirror for consumers. Perfect standard display will let customers see the noble image of wearing diamonds, thus promoting purchase and forming a chain purchase effect. Design the way of wearing for consumers, teach maintenance methods, make consumers become mobile propagandists, and make your products talk all the time, thus increasing the popularity of products.
3. Carefully observe consumer psychology.
Consumer psychology is a dynamic psychological process of consumers before, during and after consumption. It includes not only intuitive judgment and rational balance of products, but also emotional experience of product consultation, fitting and purchase. We must be aware of these tiny details, discover customers' purchase concerns in time, guide customers to accurately express their needs and solve them in time, so that customers can buy with confidence, reduce the comparison between customers and other units, and lead to vicious competition and the phenomenon of running orders.
4. Strengthen teamwork and sales cooperation.
The overall psychological structure of the team has a great relationship with the promotion of sales performance, especially in the team dominated by female sales, the overall psychology of the team is relatively complex and subtle. Since joining the company, I have actively communicated with the store manager to understand the overall sales target and management target, consciously abide by various rules and regulations, and set an example. Exchange sales skills with other colleagues, discuss the problems encountered in sales, and let everyone focus on one place and think about another. Of course, we should also put ourselves in a correct position, do a good job of job responsibilities, cooperate seamlessly with everyone, and give play to our subjective initiative at an appropriate time.
Summary of jewelry works 5. It is already the end of this month. Time flies. It's time to sum up the work again. Looking back on this month's sales performance, I have achieved quite good results. Jewelry sales are among the best, but I can't be proud. I need to keep trying.
At the beginning of the month, I learned the lesson of last month. After all, my sales performance last month was bleak. In order to avoid the same bleak performance this month, I decided to plan my work well. I can't fly around like a fly. It's not good to do things like this and plan my work well. Only by taking multiple steps can we do a good job and realize our own value.
There are three kinds of customers who come to our jewelry store. One kind is customers who want to buy. One is customers who don't want to buy, and the last is customers with potential needs.
I made a pre-sales test for these three types of customers. The first step is to simply ask all customers what their needs are. If customers are interested or have such needs, I will introduce customers' different jewelry in time and introduce them to the corresponding needs. Then through a little communication and understanding, grasp the direction and grasp the consumer psychology of customers. Some customers buy them for themselves, and some customers buy them for relatives or friends, so this needs careful analysis.
We can't choose the right customer among many customers, and we can't achieve a breakthrough in performance. And the jewelry in our jewelry store is excellent, so it depends on personal experience. I have many years of sales experience and know what kind of communication should be used when customers want to buy, one person to buy and two people to buy. I groped for it by myself.
After a month of sales, I found that it is often more rational for customers to buy a piece of jewelry alone. Customers often compare a piece of jewelry many times and hesitate to draw a conclusion. There is no guarantee that customers will buy it. But when a couple comes to our jewelry store, they may want to get the eyes of the opposite sex and show their tolerance. It is often much easier to sell, and I have learned where to say what.
I won't impose my will on my customers, because it's not a small business, because if the customers go back on their words after we sell the jewelry, it's still me. Therefore, I prefer to actively communicate with customers, seize their hearts, and then make them make up their minds, so as to gain their recognition and not let them feel cheated.
Learning to bargain in sales is a method that each of us must master. In order to stick to the first line, I will take multiple steps, each step is in a different direction, and I will follow specific rules. Sometimes I will make customers feel cheap, so that they can sell products better, which is conducive to sales, increase sales promotion to customers, improve customers' appreciation of jewelry and gain customers' friendliness. These need to be accumulated little by little through daily work. I improved my sales performance. I often cast a wide net and add WeChat contact to every customer who comes to our jewelry store. If necessary, they will become my clients.