Beauty Shop 520 Activity Plan 1 Activity Purpose:
First, strengthen the corporate culture atmosphere.
Second, understand the voice of beauticians.
Third, expand new customers.
Activity theme:
520, say hello to the beautician
Activity time:
20xx May 20th
Activity content:
On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.
Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).
Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )
Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)
Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )
Chapter 2 of the activity plan of Beauty Shop 520 takes "Beautiful Valentine's Day" as the theme. To celebrate the arrival of Valentine's Day, our store launched the "Beautiful Valentine's Day" activity.
First, discount promotion
520, all items and products in our store are 15% off, just for one day, bring your friends and enjoy a good time together!
Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is the easiest and fastest for consumers to accept discounts as the main activity of 520 beauty salon.
Second, card promotion.
"You are the most beautiful in my heart!" Valentine's Day theme of beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a 1 Valentine's Day card worth 999 yuan from the beauty salon.
Card-type promotion method has been tried and tested in beauty salons. Launching this kind of promotion activity on Valentine's Day not only fits the theme, drives men to pay attention to women's beauty, but also reflects the beauty salons' care for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.
Third, consumption delivery.
Spend Valentine's Day with you in XXX beauty salon! In terms of theme, it is stipulated that you can get a sweet chocolate when you spend all the money in 50 yuan on the day of 520!
This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, customers who register at the store for free on the day of 520 can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).
Four. 520 theme competition
With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated that as long as couples sign up for the kissing contest held by XX Beauty Salon for free on Valentine's Day, the couples who kiss the longest will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)
This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers on Valentine's Day.
Verb (abbreviation of verb) integral promotion
Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also buy high-end beauty products of 1. Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.
Beauty salons launched points promotion activities during Valentine's Day, which effectively increased the total consumption of customers. It is recommended to set the integral limit first. When customers reach one point, they can get XX gifts and stimulate their desire to spend again.
Beauty Shop 520 Activity Plan III. Planning Theme:
I have an appointment with the beauty salon.
Second, the planning time:
20xx May 14
Three. Planning purpose:
Through this activity, it has a certain publicity effect, and through various channels, it can expand the social influence of enterprises or businesses, gather popularity, stimulate customers' consumption behavior and improve the performance of beauty salons.
Second, publicity:
1. Distribute coupons and DM leaflets on crowded streets.
2. Post posters and banners in front of the beauty salon.
3. Send roses, chocolates and other romantic lover gifts.
Third, matters needing attention:
1, the store layout of beauty salons needs to inject festive colors and more romantic Valentine's Day elements, and festive elements such as roses and pink balloons are essential.
2. The package launched by the beauty salon is limited to half a month.
3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.
Beauty Shop 520 Activity Plan 4 I. Purpose of the activity
1. Seize the business opportunities of holiday promotion, avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and objects, give customers a sense of freshness and stimulate consumption desire;
2. Improve the sales performance of beauty salons and attract new customers;
3. Create the brand image and popularity of beauty salons and enhance customer loyalty.
Second, the theme of the event
If you love me, say it bravely.
III. Contents of activities
20xx65438+1October 30th to May 20th, all men and husbands (or boyfriends, note: there is no need to buy the special package of "Beautiful New Year's Heart Gift") can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon for everyone to witness.
Four. Activity remarks
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity points: Emphasize that the special package of "Happy New Year Gift" is the most caring for the wife (girlfriend) and the practical action of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
Article 5 of the beauty shop 520 activity plan I. Theme of the activity
Your youth, my happiness.
Second, the purpose of the activity
1, add new customers through the beauty salon 520 Valentine's Day activities.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
28th month of 20xx-May of 20xx.
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy a 28% discount.
3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.
4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.
5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.
6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.
Popularization of intransitive verbs
1. Promotion time: 20xx years1October 20th-10/October 5th.
2. Publicity methods:
First, put two beauty salons in front of Yi Labao.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C. you can put up big posters nearby to promote the activities of beauty salons.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.
Beauty Shop 520 Activity Plan 6 1. Event date:
20xx x month x day to 20xx month xx day.
2. The purpose of the activity:
(1) Before the peak season of Christmas and New Year's Day, in order to give back to the customers who have supported our store for a long time.
(2) Take this activity to promote sales growth time and let customers recognize our professional technology and services; Create a high price strategy for each customer.
(3) Through this activity, all employees are encouraged to work together with Qi Xin, and the spirit of solidarity and mutual assistance is condensed and brought into play.
(4) Create and achieve the best performance goals of individuals and teams.
(5) Break away from the competitive pressure, stabilize the customer base, and open the distance with competitors.
(6) The three-dimensional momentum is very attractive.
(7) Help employees realize that only under the protection of VIP cards will there be real designated customers, and only by attracting a large number of customers can the performance foundation of individuals and stores be stabilized.
(8) Help employees create perms, hair dyes and hair care, stabilize the customer base and better control the customer consumption cycle.
(9) Encourage the team to create based on team interests! The atmosphere of "comparing, learning, catching up and helping".
(10) Strive to be a "service angel", "technical expert" and "progressive employee" with advanced honors and benefits.
3. Activities:
(1) Attract customers with a discount of 30% or 20%, and reward customers with Korean health magnetic therapy to build a huge customer base.
(2) Set the perm package internally and set the sales responsibility target number of the haircut card. Create high unit price and high performance.
(3) stipulate the number of employees' VIP card sales responsibilities, and reward and punishment should be given simultaneously.
(4) Anyone who comes to the store for a perm during the activity can enjoy all-round romance without losing 3% or 2%.
(5) Any customer who goes to the store for consumption during the activity can use this hairstyle design software to design a photo sticker or six hairstyles for free.
(6) Customers who want to have a perm enjoy the discount of hair care and dyeing package on the same day.
A set of Korean-style health magnetotherapy perm original price ss lyna point hair dye original price xx yuan. The original price of ginger therapy is xxx yuan package discount.
B set of South Korea health magnetic therapy original price xx yuan ginger hair care original price X yuan package discount
(7) Discount card cutting activity: wash, cut and blow the card three times, with a special price of xx yuan, and send a film worth xx. Anyone who buys VIP on the same day can buy beautiful youth hair dye for only xx yuan (excluding washing, cutting and blowing, valid for xx, xx and xxxx).
4. Preparation before the activity
(1) Personnel mobilization before the activity: tell the content of the activity and let everyone know.
(2) Prepare all kinds of products needed for the activity, and don't have many customers but no products.
(3) The most important move is to build momentum beforehand, which plays a decisive role in the success or failure of the activity. Learn how to build momentum:
A pull the banner: it looks simple, but it must be done.
Set up the atmosphere of the program in store B, so that customers will feel festive as soon as they come in.
Staff dress: Staff dress must give customers a festive feeling, not the same old clothes.
(4) The most important trick is to tell your old customers by SMS or direct phone call, and tell them the content and time of the activity. I think SMS is better, because in any case, once it is sent to a customer, it must be read, but the phone is different. You can answer it or not, and SMS is cheap.
5. Customer interests
(1) To provide customers with the correct concept of perm and understand the concept of perfect and lossless perm of natural plants (all guests)
(2) Let customers feel the reality of high quality, high quality and low consumption. (Good quality and low price)
(3) Let customers get trust, peace of mind and satisfactory service. (Enthusiastic, active and comfortable)
(4) Enjoy ultra-low price and excellent service.
6. Employee benefits
(1) attract more tourists and increase the average selling price of customers.
(2) Improve staff service and give full play to sales skills and eloquence.
(3) Encourage employees to have more contacts, serve guests more and bring the knowledge they have learned into play. Enhance self-confidence and increase designated customers.
(4) Improve the overall work efficiency of our store, promote unity, resolve conflicts and create a better future.
(5) Take advertising as an opportunity to cultivate employees' courage, realize that it is not easy to create new customer groups, and cherish customer sources; We should provide better service.
(6) Improve employees' income.
7. Layout execution points before the activity:
(1) Promote the concept of "all-round romantic lossless perm" to employees, improve the lossless perm care after perm, and make technical service education in advance.
(2) Check whether the layout, technical quality, service language and communication training of advertisements are in place.
(3) Two-day work cycle for employee photos and performance display boards (daily battle report) (completed on xx day, xx month).
(4) customer data collation. Call the customer, with a three-day work cycle (completed on xx, xx).
(5) Three days before the advertising (in-store) period (completed on xx, xx, xx)
(6) The stylist can control the guests by notifying them four days in advance.
(7) Decorate Christmas trees and Christmas paintings the day before the event.
(8) Answer: In-store sales language forms words.
(1) How do you say "Korean healthy magnetic perm" when you have a haircut?
(2) How do perm customers say "perfect dyeing"?
(3) How do customers add picks to dye their hair?
(d) How to get customers to buy a "haircut card".
(5) How to make customers buy products:
1, advertising language training.
2, cold perm technology training.
3, hair dyeing technology training.
4, hair care technology training.
5, unified greeting guests language.
6, 20xx latest hairstyle release
7. Out-of-store advertisements (photos, ink-jet) were released on.
8. The issuance of beautiful cards was completed on.
9. The distribution of paper towels will be completed in the current month.
10, the poster was posted that month.
1 1, check the situation of the previous day every morning and arrange the work for that day.
8. Reward and punishment methods:
(1) This activity is based on performance.
A: The number of hair stylists' bags and the achievement targets.
B: Assistant VIP card, number of hair care achievements and perfect number of performance targets.
First Week Competition Week Champion (Cash Award)
In the second week, the champion and the staff challenged each other (scissors)
In the third week, the champion competes with the number of challenges (the loser treats)
Week 4 Competition Week Champion 10 Month Champion (Cash Award)
C: Three days before the activity: publicity, start the competition.
Example: The stylist's task this month is to sell 100 sets per person, and reward 200 yuan after completion. Hairstylist 1 actually completed 200 sets this month. The number of completions divided by the target number equals the completion rate, and stylist No.65438 deserves a bonus of 400 yuan this month. Small and medium-sized workers only reduce the number of rewards and punishments, and will be fined according to the bonus rate if they fail to achieve their goals. If 1 hairstylist actually completes 80 sets this month, the completion rate is 80%. Then 1 hairstylist fined 40 yuan in the store this month. How much is awarded to the weekly champion shops at all levels, the monthly champion shops at all levels, and the last two fines at all levels?
9. Overview of activities:
(1) activity feedback
After many hair salon activities are over, it is over. In fact, the feedback of activities is very important, especially how to carry out the next activities. How to give feedback? Here are several ways to distinguish:
A. When customers come to spend money, they must establish a file, so that they can send them an email after the holiday.
B, SMS to inform consumer information: Many colleagues in the hair salon have our customers' stored value membership cards. When the customer has finished spending, if there is another consumption information to tell him, people will feel that the store's consumption is transparent and fair, which will increase the next consumption.
C. Telephone contact: Although telephone contact is troublesome, how to become your important customer must be contacted by telephone, because telephone contact is closer.
(2) activity summary
A. rank the performance of each employee.
B, each employee writes an activity summary: Nowadays, people are less and less accustomed to writing a summary, which is beneficial to thinking training.
Beauty Shop 520 Activity Plan Chapter 7 Preparation before Morning Meeting (1)
Morning meeting, queue up for roll call on time, check gfd.
1, adjust the stance.
Stand up straight, chest out and abdomen in, head up, eyes straight, hands folded on abdomen, knees and heels together.
Step 2 call the roll
The beautician by name should respond loudly to "here".
3. check gfd.
Wear uniform work clothes (wearing badge), light makeup and good mental outlook. Work clothes, lipstick and nails must be worn at work, and jewelry is not allowed.
(B), service specification language practice
1, practice polite expressions
Practice "Hello", "Please", "Sorry", "Thank you" and "Welcome again".
2. Standard terminology
Hello, welcome.
Excuse me, please wait a moment.
Sorry to have kept you waiting. what can I do for you?
Hello, miss XXX. I am XXX, and I am responsible for serving you today. I'm glad to serve you. I hope you are satisfied. Thank you.
Thank you for your hard work.
Please take your time and come again next time.
(3), standard manual operation
1, cutting;
2. Back pressure;
3. Grasp the palm (150);
4. Wrist;
5. Cross forward;
6, press the palm;
7. Wheel finger;
8. Press the wrist;
9. Earthworms move;
10, snap your fingers.
(4) Read daily inspirational sentences.
Read the daily inspirational sentences aloud to remind the beauty salon spirit and cultivate the quality of beauticians.
I always smile because I love my job.
I will wear light clothes, because it is the basic etiquette.
I need to dress neatly, because this is a professional service.
I am kind, because I like my guests.
I am willing to help others, because we are all good friends.
I have a kind heart, because kindness can affect everything.
I often care about others because I know how to take care of myself.
I will forgive others, because no one will make mistakes.
I spread health and happiness, because no one refuses happiness.
We are confident because we are unique.
I'm really good, I'm really good.
I'm really, really, really fine.
(5), gymnastics with body with songs (omitted)
(vi) Summary
Content: Pay attention to the day's work, summarize yesterday's situation, praise those who performed well, criticize and correct mistakes in time, and negotiate solutions with customers with problems. The beautician reports his performance and points out the ambiguity of the guests' reservation intention, products and technology. Note: Take turns to arrange personnel to make summary records every day.
(7), read slogans
For example: win the trust of customers with professionalism, improve the quality of life with service quality, and Qi Xin will do its best together.
(8), end
Beauty salon manager: a beautiful day has begun, and happy work is about to begin. Colleagues, take your positions. Let's work together in Qi Xin.
Article 8 of the beauty shop 520 activity plan activity theme:
I'll wait for you to meet me at magpie bridge.
Activity time:
20xx August13 ~ August 20th
Activity purpose:
Summer itself is a good off-season, and an activity is needed to drive the economic growth of beauty salons. If the beauty salon can cause the necessary sensation after this promotion, it will certainly do no harm to the beauty salon. Promote beauty salons through various channels and expand the influence of beauty salon franchisees. Improve the popularity of word of mouth, thus stimulating customers' consumption behavior and improving the future performance of beauty salons.
Activity preparation:
1. Integrate customer information resources and publish specific activity plans through a unified platform. For example, Valentine's Day activities are released to customers through print media, LED lights outside stores and telephone messages.
2. Since it is a Valentine's Day activity, although it is a traditional Valentine's Day in China, the gifts that couples like are nothing more than chocolates, music boxes, flowers, perfumes, ornaments and other items. Therefore, beauty salons may wish to organize this promotion in conjunction with flower shops, jewelry stores, cinemas, restaurants and other businesses to enhance their influence.
3. The activity plan should be flexible, which can be changed according to the specific promotion actual situation, and can also be supplemented and adjusted according to the actual situation of the beauty salon.
Activity information:
1. Love is infinite. Cooperate with local jewelry, cosmetics and wedding photography manufacturers to supply event gifts. Customers who spend all their money in 500 yuan in beauty salons during the activity can enjoy 50% discount on jewelry, jewelry and photography.
2. Love each other. Valentine's Day is to commemorate the beautiful emotional story of the Cowherd and the Weaver Girl, but they can't enjoy it together every day, but we can. In the beauty salon, I might as well hold a photo-taking activity with my lover. Collect and collect photos of couples, couples and family members from WeChat clients, Weibo, QQ or websites. Finally, I took 10 photos on August 20th and got a nursing card worth 2888 yuan.
3. Waste emotional films. Many couples will choose to go to the cinema to watch a beautiful emotional film on Valentine's Day. Beauty salons can seize this phenomenon of customers and give two free movie tickets to the first 10 consumers every day during the activity.
Precautions for activities:
We must do a good job in publicity during the event, especially the propaganda words need to be carefully designed. "Romantic" with important emotional appeal, thus attracting the attention of female customers in love. At the same time, it is necessary to set a good sales target, divide the task into three beauticians, and reward the beauticians who reach the activity target immediately after the activity, so as to stimulate their enterprising spirit for the next activity.