Generally speaking, it is a fact that the state controls gold and silver and other commodities very strictly. Why are the gold ornaments of these small brands cheaper than those of big first-line brands? Because the advertising expenses of small brands are not included in gold jewelry, and his style is to paint a tiger according to a cat, he doesn't have his own jewelry designer. Therefore, the gold ornaments of small brands are more than half cheaper than the first-line big brands, and the cheap gold shops of small brands have nothing to do with decoration.