Beijing Caishikou Department Store Co., Ltd., hereinafter referred to as Caibai Shares, is the first batch of Chinese time-honored brands named by the Ministry of Commerce. As a state-owned holding company, Caibai is an important subsidiary of Xicheng District State-owned Assets Supervision and Administration Commission.
After decades of development, Caibai Co., Ltd. has accumulated rich experience in raw material procurement, style design, chain sales and brand operation of gold jewelry products. It is a leading gold jewelry enterprise in Beijing market, and also a professional gold jewelry management company with direct income scale, single store income scale and online and offline omni-channel operation in domestic gold jewelry industry.
Caibai Jewelry has always adhered to the tenet of quality first, formulated the "Caibai Jewelry" standard higher than the national standard, and based on this, placed quality orders with manufacturers. At the same time, we paid attention to improving the gold content of services, made 25 service promises according to product characteristics, and established the first gold jewelry service center in Beijing, which realized one-stop service of jewelry cleaning, restoration, consultation and trade-in, and was praised as gold service by customers.
Business philosophy
Gourmet is put forward and practiced with four concepts: museum-style appreciation, popularization of professional knowledge, experiential shopping and personalized customization. At the same time of marketing, cultural innovation is extended, and jewelry is used as the carrier of emotional transmission to convey the feelings between people.
Brand mission: to be everyone's gold jewelry consultant and advocate the concept of experiential shopping. Caibai Company has become a gold jewelry franchise company integrating raw material procurement, design, processing, marketing and after-sales service. Caibai Jewelry has 19 direct chain stores and branches in Beijing and Waifu. The flagship stores of Caibai Jewelry in JD.COM and Tmall have been officially launched.